Robert H. Smith School of Business, University of Maryland, College Park, MD , 20742-1815, USA.
Tilburg University, Tilburg, The Netherlands.
Psychometrika. 2023 Jun;88(2):697-729. doi: 10.1007/s11336-022-09876-4. Epub 2022 Jul 19.
This article reviews recent advances in the psychometric and econometric modeling of eye-movements during decision making. Eye movements offer a unique window on unobserved perceptual, cognitive, and evaluative processes of people who are engaged in decision making tasks. They provide new insights into these processes, which are not easily available otherwise, allow for explanations of fundamental search and choice phenomena, and enable predictions of future decisions. We propose a theoretical framework of the search and choice tasks that people commonly engage in and of the underlying cognitive processes involved in those tasks. We discuss how these processes drive specific eye-movement patterns. Our framework emphasizes the central role of task and strategy switching for complex goal attainment. We place the extant literature within that framework, highlight recent advances in modeling eye-movement behaviors during search and choice, discuss limitations, challenges, and open problems. An agenda for further psychometric modeling of eye movements during decision making concludes the review.
本文回顾了决策过程中眼球运动的心理计量和计量经济学建模的最新进展。眼球运动为观察参与决策任务的人的未观察到的感知、认知和评估过程提供了一个独特的窗口。它们为这些过程提供了新的见解，这些见解是其他方法不容易获得的，解释了基本的搜索和选择现象，并能够预测未来的决策。我们提出了一个人们通常参与的搜索和选择任务以及这些任务中涉及的潜在认知过程的理论框架。我们讨论了这些过程如何驱动特定的眼球运动模式。我们的框架强调了任务和策略切换对于复杂目标实现的核心作用。我们将现有文献置于该框架内，突出了最近在搜索和选择过程中建模眼球运动行为方面的进展，讨论了局限性、挑战和未解决的问题。最后为决策过程中的眼球运动的进一步心理计量建模制定了议程。
