de Bérail Pierre, Bungener Catherine
Université Paris Cité, Laboratoire de Psychopathologie et Processus de Santé, 92100 Boulogne-Billancourt, France.
Soc Netw Anal Min. 2022;12(1):88. doi: 10.1007/s13278-022-00925-5. Epub 2022 Jul 24.
During quarantine, between March and May 2020, YouTubers disseminated information about Covid-19 and the quarantine. The objectives of this study are (1) to explore whether YouTubers are considered as reliable sources of information regarding quarantine by French social media users, (2) to evaluate the link between the parasocial relationship with a favorite YouTuber and the level of trust in the information provided by this YouTuber and (3) to test the effectiveness of the favorite YouTuber as a source of information about the benefit of quarantine. Data from 596 participants were collected through an online survey, among whom, 251 had a favorite YouTuber. Wilcoxon signed-rank tests and ordered logistic regressions were used to explore two research questions and to test two hypotheses. Results show that (1) information about the benefit of quarantine from the favorite YouTuber is considered just as reliable as information from journalists, friends or family members, (2) the intensity of the parasocial relationship with the favorite YouTuber is positively and significantly associated with the level of trust in that favorite YouTuber, (3) having received trusted information about the benefit of quarantine from one's favorite YouTubers is positively and significantly associated with the perception of the utility of quarantining. This study identifies YouTubers as important sources for health communication.
在2020年3月至5月的隔离期间，YouTube博主传播了有关新冠疫情和隔离的信息。本研究的目的是：（1）探究法国社交媒体用户是否将YouTube博主视为有关隔离的可靠信息来源；（2）评估与喜爱的YouTube博主的准社会关系与对该博主提供信息的信任程度之间的联系；（3）测试喜爱的YouTube博主作为隔离益处信息来源的有效性。通过在线调查收集了596名参与者的数据，其中251人有喜爱的YouTube博主。采用Wilcoxon符号秩检验和有序逻辑回归来探究两个研究问题并检验两个假设。结果表明：（1）来自喜爱的YouTube博主的关于隔离益处的信息被认为与来自记者、朋友或家庭成员的信息一样可靠；（2）与喜爱的YouTube博主的准社会关系强度与对该博主的信任程度呈正相关且具有显著相关性；（3）从喜爱的YouTube博主那里获得关于隔离益处的可信信息与对隔离效用的认知呈正相关且具有显著相关性。本研究将YouTube博主确定为健康传播的重要来源。
