Millán Vázquez de la Torre Mª Genoveva, Sánchez-Ollero José Luis, Dancausa Millán Mª Genoveva
Department of Quantitative Methods, Universidad Loyola Andalucía, 14004 Cordoba, Spain.
Department of Applied Economics, University of Malaga, 29071 Malaga, Spain.
Foods. 2022 Jul 30;11(15):2277. doi: 10.3390/foods11152277.
Iberian ham is a food product of great quality endorsed by Protected Denominations of Origin, which is beginning to be marketed as a tourist product, and visits to pastures, ham dryers, etc., are becoming tourist attractions in the rural areas of Andalusia. In this research, a factor analysis with VARIMAX rotation is carried out to determine the factors that influence the development of ham tourism. Five components are determined, of which the supply factor is one of the most important. Pull factors are highlighted as the local gastronomy and heritage, among others, and push factors include visiting dryers, pastures, and ham museums. Based on these results and the descriptive analysis of the profile of the ham tourist, it is found that the ham tourist is very satisfied with the visit made, and that the tourist would repeat the experience. However, it is observed that it is necessary to create routes combined with other better known gastronomic products, such as wine, and carry out marketing campaigns to publicize this tourist product in the national and international market, because at present it is local tourists who perform this type of tourism.
伊比利亚火腿是一种品质上乘的食品，受到原产地保护认证，它正开始作为一种旅游产品进行营销，参观牧场、火腿烘干机等地方正成为安达卢西亚农村地区的旅游景点。在这项研究中，进行了带有方差最大化旋转的因子分析，以确定影响火腿旅游业发展的因素。确定了五个因素，其中供应因素是最重要的因素之一。拉动因素突出表现为当地美食和遗产等，推动因素包括参观烘干机、牧场和火腿博物馆。基于这些结果以及对火腿游客概况的描述性分析，发现火腿游客对所进行的参观非常满意，并且游客会再次体验。然而，观察到有必要创建与其他更知名的美食产品（如葡萄酒）相结合的路线，并开展营销活动，在国内和国际市场宣传这种旅游产品，因为目前进行这类旅游的是当地游客。
