Department of Art and Design, Beijing University of Chemical Technology, Beijing 102206, China.
School of Mechanical Engineering, Southeast University, Nanjing 211189, China.
Int J Environ Res Public Health. 2022 Aug 4;19(15):9570. doi: 10.3390/ijerph19159570.
Insufficient sleep is a severe social public health problem that can adversely affect the physical and mental health of young people. This study examined risk perceptions for unhealthy sleep behaviors and intentions for healthy sleep behaviors under different combinations of anthropomorphism, message framing, and voice type in cartoons. We used a three-factor between-subject experiment of two (anthropomorphism: anthropomorphic vs. non-anthropomorphic) × two (message framing: positive frame vs. negative frame) × two (voice type: cartoon child voice vs. adult female voice) design. We examined the effects of different audiovisual combinations of cartoon attitude, risk perception, and behavioral intention and the mediating role of risk perception. The research results show that (1) the integration of anthropomorphic design elements can positively impact users' attitudes toward cartoons; (2) when the interface information is presented in a negative frame, anthropomorphism can more positively influence users' attitudes toward cartoons than non-anthropomorphism; and (3) anthropomorphism, message framing, and voice type in cartoons significantly interact with risk perception. In addition, risk perception mediates the influence of anthropomorphism, message framing, and voice type on behavioral intention.
睡眠不足是一个严重的社会公共卫生问题，会对年轻人的身心健康产生不良影响。本研究考察了在卡通片中不同的拟人化、信息框架和声音类型组合下，对不健康睡眠行为的风险感知和对健康睡眠行为的意图。我们采用了三因素被试间实验设计，包括两个（拟人化：拟人化与非拟人化）×两个（信息框架：积极框架与消极框架）×两个（声音类型：卡通儿童声音与成年女性声音）。我们考察了不同的视听组合对卡通态度、风险感知和行为意图的影响，以及风险感知的中介作用。研究结果表明：（1）拟人化设计元素的整合可以积极影响用户对卡通的态度；（2）当界面信息以负面框架呈现时，拟人化比非拟人化更能积极地影响用户对卡通的态度；（3）卡通中的拟人化、信息框架和声音类型与风险感知显著交互作用。此外，风险感知中介了拟人化、信息框架和声音类型对行为意图的影响。
