School of Public Policy and Administration, Chongqing University, Chongqing 400044, China.
Int J Environ Res Public Health. 2022 Aug 7;19(15):9730. doi: 10.3390/ijerph19159730.
Pro-environmental behaviors are rooted in values, and understanding the initial values among college students is pivotal in developing educational strategies to improve their pro-environmental behavior. However, most pro-environmental behavior studies fail to consider the social values and personal values as different dimensional or even conflicting values. This study integrated two distinct values, namely perceived social values and perceived personal values, with the technology acceptance model (TAM) to examine how different values shape college students' pro-environmental behavioral intentions. The proposed model was then empirically validated using survey data from 245 responses from freshmen students at a University in Chongqing. The findings reveal that while perceived social values and perceived personal values are both positively related to behavioral intention, the effect sizes of the former are much larger. Our findings highlight that higher institutions and instructors should continue shaping the prosocial values among college students and create personal values from pro-environmental behavior to reduce the detrimental impact on the environment and achieve sustainability.
亲环境行为源于价值观，了解大学生的初始价值观对于制定教育策略以改善其亲环境行为至关重要。然而，大多数亲环境行为研究未能将社会价值观和个人价值观视为不同维度，甚至是相互冲突的价值观。本研究将两种不同的价值观——感知社会价值观和感知个人价值观——与技术接受模型（TAM）相结合，以检验不同价值观如何塑造大学生的亲环境行为意向。然后，我们使用来自重庆某大学 245 名大一学生的调查数据对所提出的模型进行了实证验证。研究结果表明，虽然感知社会价值观和感知个人价值观都与行为意向呈正相关，但前者的影响效应要大得多。我们的研究结果强调，高校和教师应继续塑造大学生的亲社会价值观，并从亲环境行为中创造个人价值观，以减少对环境的不利影响，实现可持续发展。
