Wu Wenhan, Wu Wenzhuo, Wu Kouhua, Ding Chen, Fan Chenya
Southampton Business School, University of Southampton, Southampton, United Kingdom.
School of Economics and Management, Tsinghua University, Beijing, China.
Front Psychol. 2022 Jul 27;13:832895. doi: 10.3389/fpsyg.2022.832895. eCollection 2022.
The main purpose of this study is to investigate the impact of green product and process innovation on the competitive advantages of the Chinese automobile industry during coronavirus disease 2019 (COVID-19). This study also examined the mediating role of corporate environmental ethics (CEE) and the moderating role of corporate environmental management in the relationship between the green product and process innovation on the competitive advantages of the Chinese automobile industry during COVID-19.
This study used a quantitative approach of research with the cross-sectional method for the collection of data. This study also used purposive sampling for the collection of data from the production managers of the automobile industry of China. The structural equation modeling-partial least squares (SEM-PLS) is used to analyze the data.
The results of direct effects indicated that green product innovation has a significant and positive effect on the corporate advantages (β = 0.294, = 2.868) and green process innovation also has a significant and positive effect on the corporate advantages (β = 0.350, = 3.276). Moreover, green product innovation has also a significant effect on corporate advantages (β = 0.334, = 4.258) and green product innovation has also a significant effect on corporate advantages (β = 0.269, = 3.202).
The research in this domain about the antecedents of green innovation is still minimal in the previous literature. One of the antecedents of the green innovation, corporate environmental ethics is discussed in this study; thus, it provides the understanding of green innovation as the mediator which would mediate the relationship between corporate environmental ethics and competitive advantage in the auto manufacturing industry of China.
This study is among very few to examine the relationship between green innovation, corporate environmental ethics, corporate environmental management, and competitive advantages of the Chinese automobile industry during COVID-19.
本研究的主要目的是调查绿色产品与工艺创新对2019冠状病毒病（COVID-19）期间中国汽车行业竞争优势的影响。本研究还考察了企业环境伦理（CEE）的中介作用以及企业环境管理在COVID-19期间绿色产品与工艺创新对中国汽车行业竞争优势关系中的调节作用。
本研究采用定量研究方法，采用横断面法收集数据。本研究还采用目的抽样法从中国汽车行业的生产经理中收集数据。采用结构方程模型-偏最小二乘法（SEM-PLS）分析数据。
直接效应结果表明，绿色产品创新对企业优势有显著的正向影响（β = 0.294，t = 2.868），绿色工艺创新对企业优势也有显著的正向影响（β = 0.350，t = 3.276）。此外，绿色产品创新对企业优势也有显著影响（β = 0.334，t = 4.258），绿色产品创新对企业优势也有显著影响（β = 0.269，t = 3.202）。
以往文献中关于绿色创新 antecedents 的研究仍然很少。本研究讨论了绿色创新的 antecedents 之一，即企业环境伦理；因此，它提供了对绿色创新作为中介的理解，这将在中国汽车制造业中介导企业环境伦理与竞争优势之间的关系。
本研究是极少数考察COVID-19期间中国汽车行业绿色创新、企业环境伦理、企业环境管理与竞争优势之间关系的研究之一。
