Gong Yingli, Wang Hongwei, Xia Qiangwei, Zheng Lijuan, Shi Yunxiang
School of Economics and Management, Tongji University, China.
School of Business, Liaocheng University, China.
Technol Soc. 2021 Feb;64:101510. doi: 10.1016/j.techsoc.2020.101510. Epub 2021 Jan 7.
Health care users and patients are increasingly using online health communities to seek medical service, especially during the COVID-19 epidemic. The factors that determine the online trust between physicians and patients perplex the stakeholders for a long time. Based on the trust theory, this study explored the influence of physicians' personal quality and online reputation on patients' selection. A longitudinal panel data collection exercise, covering 11905 physicians , was conducted on May 20, 2018, May 22, 2019 and May 25, 2020. The random effect models are used to test our hypothesis. Results show that physicians' quality (competence, benevolence, and integrity) and online reputation (online reviews and online rating) can significantly affect patients' selection. Moreover, the physician's gender can enhance the influence of online reputation on patients' selection. As online healthcare community becomes an increasingly appealing channel for health, the frequency of the physician's quality information updating and the quality of online service are equally important to online physician-patient trust.
医疗保健用户和患者越来越多地使用在线健康社区来寻求医疗服务，尤其是在新冠疫情期间。长期以来，决定医患之间在线信任的因素一直困扰着相关利益者。基于信任理论，本研究探讨了医生个人素质和在线声誉对患者选择的影响。2018年5月20日、2019年5月22日和2020年5月25日进行了一项涵盖11905名医生的纵向面板数据收集工作。使用随机效应模型来检验我们的假设。结果表明，医生的素质（能力、仁爱和正直）和在线声誉（在线评论和在线评分）会显著影响患者的选择。此外，医生的性别会增强在线声誉对患者选择的影响。随着在线医疗社区成为越来越有吸引力的健康渠道，医生素质信息更新的频率和在线服务的质量对在线医患信任同样重要。
