Zhang Juxi, Ma Chongyu
School of Journalism and Communication, Zhengzhou University, Zhengzhou 450001, China.
Foreign Studies College, Hunan Normal University, Changsha 410081, China.
J Environ Public Health. 2022 Aug 17;2022:7740313. doi: 10.1155/2022/7740313. eCollection 2022.
In the context of traditional media, the media can dominate the topic and composition of public opinion, but in the context of the convergence of online media, the dominance of public opinion has gradually evolved from the direction of the coexistence of single items and pluralism, especially from the international level. In other words, the construction of the comprehensive strategic writing partnership between China and Russia in the new era has given a new orientation and connotation to the bilateral relations and cooperation in the new era. In the face of an increasingly complex international public opinion environment, media cooperation between China and Russia is crucial. Therefore, based on an in-depth analysis of the construction of the discourse power of international public opinion under the dual influence of the ecological environment and the network environment, the construction of the discourse power of international public opinion is discussed from the aspects of the construction of discourse objects, the construction of the main body, and the enrichment of the content of international communication.
在传统媒体语境下，媒体能够主导舆论话题与构成，但在网络媒体融合语境下，舆论主导权已逐渐从单一与多元并存的方向演变，尤其从国际层面来看。换言之，新时代中俄全面战略协作伙伴关系的构建为新时代双边关系与合作赋予了新的定位与内涵。面对日益复杂的国际舆论环境，中俄媒体合作至关重要。因此，在深入分析生态环境与网络环境双重影响下国际舆论话语权建设的基础上，从话语对象建设、主体建设以及国际传播内容丰富等方面探讨国际舆论话语权建设。
