Emovwodo Silas O, Danso Sunkung, Massay Emmanuel M, Bah Yahya M
Media and Communication Department, Universitas Airlangga, Surabaya, Indonesia.
Theatre Emissary International (TEMi), Lagos, Nigeria.
J Public Health Afr. 2022 Jul 27;13(2):1620. doi: 10.4081/jphia.2022.1620. eCollection 2022 Jul 26.
As the world battles the latest strain of the coronavirus known as COVID-19 characterized as a pandemic by the World Health Organization (WHO), "infodemics" - an excessive amount of (mostly untrue) information about the pandemic that makes it difficult to discern essential information - has been identified by the health body as one of the major obstacles to be tackled to win the war against the raging pandemic. In a bid to control spread of the virus, the WHO published a guideline on Risk Communication and Community Engagement (RCCE) to COVID-19, noting these responses are vital for containment. The COVID-19 pandemic is testing and stretching health systems and their ability to effectively communicate with their populations. Failure to communicate accurate public health facts could lead to losses of trust, reputation, economy, and lives. This paper turns its searchlight on nongovernmental and community-based organizations (NGOs and CBOs) in Africa, and how they handle infodemics in an information environment battling not just a health pandemic, but a hoax pandemic too. Methods: The study employed mixed method, with data drawn from Africanbased NGOs and CBOs via online questionnaire and interviews against the backdrop of the Situational Theory of Publics. Findings reveal, based on what NGO/CBO survey respondents report their local clients think, that many at the grassroots still do not believe COVID-19 is real, while others view it as government's scheme to embezzle funds. NGO/CBOs therefore look to WHO and Health Ministries for accurate information. It concludes that RCCE with the public and atrisk populations help reduce confusion and builds trust in the public health guidance community members can take thereby restricting the disease spread as an outcome of the RCCE approach.
在全球抗击被世界卫生组织(WHO)列为大流行病的最新冠状病毒毒株COVID-19之际,“信息疫情”——即关于该大流行病的过量(大多不实)信息,使得难以辨别关键信息——已被该卫生机构确定为赢得这场抗击肆虐大流行病之战需要应对的主要障碍之一。为了控制病毒传播,世卫组织发布了一份关于COVID-19风险沟通和社区参与(RCCE)的指南,指出这些应对措施对于遏制疫情至关重要。COVID-19大流行正在考验并拉伸卫生系统及其与民众有效沟通的能力。未能传达准确的公共卫生事实可能导致信任、声誉、经济和生命的损失。本文聚焦于非洲的非政府组织和社区组织(NGO和CBO),以及它们在不仅与健康大流行作斗争,还与虚假信息大流行作斗争的信息环境中如何应对信息疫情。方法:本研究采用混合方法,在公众情境理论的背景下,通过在线问卷和访谈从非洲的非政府组织和社区组织收集数据。研究结果显示,根据非政府组织/社区组织调查受访者所报告的其当地客户的想法,许多基层民众仍然不相信COVID-19是真实存在的,而其他人则将其视为政府挪用资金的计划。因此,非政府组织/社区组织指望世卫组织和各国卫生部提供准确信息。研究得出结论,与公众和高危人群进行风险沟通和社区参与有助于减少混乱,并建立公众对公共卫生指导的信任,社区成员可以据此采取行动,从而通过这种风险沟通和社区参与方法限制疾病传播。