Gjerdingen D K, Simpson D E, Titus S L
Arch Intern Med. 1987 Jul;147(7):1209-12.
Although physician appearance has been a topic of interest to medical historians for more than two centuries, little objective investigation has been made into patients' and physicians' attitudes toward the physician's appearance. This study analyzed responses from 404 patients, residents, and staff physicians regarding their attitudes toward various aspects of the male and female physician's professional appearance. Positive responses from all participants were associated with traditional items of dress such as the dress, shirt and tie, dress shoes, and nylons, and for physician-identifying items such as a white coat and a name tag. Negative responses were associated with casual items such as blue jeans, scrub suits, athletic shoes, clogs, and sport socks. Negative ratings were also associated with overly feminine items such as prominent ruffles and female dangling earrings and such temporarily fashionable items as long hair on men, male earrings, and patterned hose on women. Overall, patients were less discriminating in their attitude toward physician appearance than physicians. Patients rated traditional items less positively and casual items less negatively. This study confirms the importance of the physician's appearance in physician-patient communication.
尽管两个多世纪以来，医生的外表一直是医学历史学家感兴趣的话题，但对于患者和医生对医生外表的态度，几乎没有进行过客观调查。本研究分析了404名患者、住院医师和在职医生对男女医生职业外表各方面态度的回复。所有参与者的积极回复都与传统着装项目有关，如连衣裙、衬衫和领带、皮鞋和尼龙袜，以及与医生身份识别相关的项目，如白大褂和名牌。消极回复则与休闲装有关，如蓝色牛仔裤、手术服、运动鞋、木屐和运动袜。负面评价还与过于女性化的物品有关，如显眼的褶边和女性垂坠耳环，以及一些暂时流行的物品，如男性留长发、男性耳环和女性有图案的长袜。总体而言，患者对医生外表的态度比医生更不挑剔。患者对传统着装项目的评价没有那么积极，对休闲装的评价也没有那么消极。这项研究证实了医生外表在医患沟通中的重要性。
