Yan Ying, Fan Wenfang, Shao Bingjia, Lei Yuanyang
Electronic Commerce School, Chongqing Business Vocational College, Chongqing, China.
UCSI Graduate Business School, UCSI University, Kuala Lumpur, Malaysia.
Front Psychol. 2022 Sep 29;13:1013436. doi: 10.3389/fpsyg.2022.1013436. eCollection 2022.
A higher level of intelligence can improve adolescents' interactions with intelligent online services, although overemphasizing intelligent online services may nullify their sense of autonomy and in turn affect their acceptance intention. Enterprises have therefore focused on the best ways through which to provide intelligent online services. Based on the technology acceptance model, this study constructs a theoretical model of the impact of perceived control and power on adolescents' acceptance intention of intelligent services. Through a scenario experiment involving an intelligent online recommendation service, 195 participants were obtained to test the model. The results show that the adolescents' perceived control affects their acceptance intention of intelligent online services through their perceived usefulness. The adolescents' sense of power moderates the influence of perceived control on perceived usefulness. This study supplements the research on intelligent online services and provides a reference for online merchants seeking to design such service processes.
较高的智力水平可以改善青少年与智能在线服务的互动,尽管过度强调智能在线服务可能会使他们的自主感丧失,进而影响他们的接受意愿。因此,企业专注于提供智能在线服务的最佳方式。基于技术接受模型,本研究构建了一个关于感知控制和权力对青少年智能服务接受意愿影响的理论模型。通过一项涉及智能在线推荐服务的情景实验,获得了195名参与者来测试该模型。结果表明,青少年的感知控制通过他们的感知有用性来影响他们对智能在线服务的接受意愿。青少年的权力感调节了感知控制对感知有用性的影响。本研究补充了对智能在线服务的研究,并为寻求设计此类服务流程的在线商家提供了参考。