Li Yuhua, Fu Kaiwen, Gong Xiheng, Xiang Ziwei, Zhang Jingyi, Liao Chengjun
School of Economics and Management, Shanghai Institute of Technology, Shanghai, China.
Front Psychol. 2022 Nov 25;13:1055932. doi: 10.3389/fpsyg.2022.1055932. eCollection 2022.
Digital technology has given the innovation subject a new way of value creation, expanded the existing innovation ecosystem theory, and triggered scholars' in-depth thinking on the digital innovation ecosystem. Based on the event system theory and taking Haier's hope platform as a vertical case study, this paper deeply explores the research mechanism of value creation of platform enterprises in the digital innovation ecosystem, and reveals the role and impact of digital innovation ability, openness, and business innovation model on the process of co-creation. The research results show that: in the open connection stage, the platform solves the problem of weakening the advantages of the platform, and improves the innovation efficiency of enterprises by continuously improving the digital innovation ability; in the interactive and iterative stage, the platform carries out open innovation, breaks through the difficulties of platform expansion, and realizes the benign expansion of the platform. In the co-creation stage, the user experience is blocked, and the platform adopts the platform community business model to connect the user relationship and improve the user experience. In the digital innovation ecosystem, platform enterprises gradually form self-organization and self-circulation value co-creation through internal self-construction and external cooperation, and form a data-driven co-creation model.
数字技术为创新主体提供了一种新的价值创造方式，拓展了现有的创新生态系统理论，并引发了学者们对数字创新生态系统的深入思考。本文基于事件系统理论，以海尔希望平台为纵向案例研究，深入探究数字创新生态系统中平台企业的价值创造研究机制，揭示数字创新能力、开放性和商业创新模式在共创过程中的作用和影响。研究结果表明：在开放连接阶段，平台解决了平台优势弱化问题，通过持续提升数字创新能力提高企业创新效率；在交互迭代阶段，平台进行开放式创新，突破平台扩张困境，实现平台良性扩张。在共创阶段，用户体验受阻，平台采用平台社区商业模式连接用户关系，提升用户体验。在数字创新生态系统中，平台企业通过内部自我构建和外部合作逐渐形成自组织、自循环的价值共创，并形成数据驱动的共创模式。
