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创新企业消费者参与价值共创机制研究: 一个进化博弈分析框架。

Research on the mechanism of consumer participation in value co-creation by innovative enterprises: An evolutionary game analysis framework.

机构信息

International School, Malaysia University Business School of Mahsa, Selangor, Malaysia.

出版信息

PLoS One. 2024 May 15;19(5):e0297475. doi: 10.1371/journal.pone.0297475. eCollection 2024.

DOI:10.1371/journal.pone.0297475
PMID:38748693
原文链接:https://pmc.ncbi.nlm.nih.gov/articles/PMC11095749/
Abstract

The profound changes brought about by informatization and digitalization have given rise to the user-centered innovation concept, and value co-creation by enterprises has become an inevitable trend. It has become a pressing issue for scholars to analyze the mechanism of consumer participation in the value co-creation of innovative enterprises. In this paper, by establishing an evolutionary game model between consumers and innovative enterprises, we analyze in depth the mechanism of consumer participation in the value co-creation of innovative enterprises. The results show that the initial cooperation probability between consumers and innovative enterprises directly affects their strategic choices; the establishment of reward mechanisms makes consumers more inclined to choose active participation in value co-creation strategies; as the probability of non-cooperation between the two parties being reported increases, the probability of consumers and innovative enterprises choosing cooperation also increases. Studying the mechanism of consumer participation in the value co-creation of innovative enterprises has essential theoretical and practical significance for enterprises to achieve value creation, enhance competitiveness, and promote innovation. This study not only enriches and develops relevant theories but also provides guidance and support for the practice of enterprises, promoting sustainable development and successful co-creation.

摘要

信息化和数字化带来的深刻变革催生了以用户为中心的创新理念，企业的价值共创成为必然趋势。分析消费者参与创新企业价值共创的作用机制，成为学者研究的热点问题。本文通过构建消费者与创新企业的演化博弈模型，深入分析了消费者参与创新企业价值共创的作用机制。研究结果表明：消费者与创新企业的初始合作概率直接影响其战略选择；建立奖励机制使消费者更倾向于选择积极参与价值共创策略；随着双方不合作被举报概率的增加，消费者和创新企业选择合作的概率也随之增加。研究消费者参与创新企业价值共创的作用机制，对于企业实现价值创造、提升竞争力、促进创新具有重要的理论和现实意义。本研究不仅丰富和发展了相关理论，也为企业实践提供了指导和支持，促进了可持续发展和成功的共创。

https://cdn.ncbi.nlm.nih.gov/pmc/blobs/ce39/11095749/8efd8311764c/pone.0297475.g011.jpg
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Evolutionary multigame with conformists and profiteers based on dynamic complex networks.基于动态复杂网络的从众者和机会主义者进化多游戏。
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