The stimulation mechanism of students' entrepreneurial intention in entrepreneurship course: A trait activation theory perspective.

This study examines the extent to which flow experience inhibits/enhances the effects of students' creativity on their entrepreneurial intentions. This study provides evidence to support the contention that flow experience moderates the relationship between creativity and entrepreneurial intention by reference to a field survey of 226 Chinese college students in six college classes. Adopted by a hierarchical regression, this study found that creativity has a significant positive impact on entrepreneurial behavior. Within the subdimensions of flow, Intrinsic work motivation and Work enjoyment plays a significant positive moderating role in the relationship between creativity and entrepreneurial behavior, while absorption does not have such moderating effect. These findings reveal the process and mechanism by which creativity affects entrepreneurial intention and the associated psychological contingency factors.