Department of Engineering Management and Systems Engineering, The George Washington University, Washington, DC, United States.
Department of Engineering Management and Systems Engineering, The George Washington University, Washington, DC, United States.
Soc Sci Med. 2023 Jan;317:115594. doi: 10.1016/j.socscimed.2022.115594. Epub 2022 Dec 7.
To determine if framing communications about COVID-19 vaccines in economic terms can increase Republicans' likelihood to get vaccinated.
We examined Twitter posts between January 2020 and September 2021 by Democratic and Republican politicians to determine how they framed the COVID-19 pandemic. Based on these posts, we carried out a survey study between September and November 2021 to examine whether motivations for COVID-19 vaccine uptake matched message frames that were widely used by these politicians. Finally, we conducted a randomized controlled experiment to examine how these frames (economic vs. health) affected intentions to vaccinate by vaccine refusers in both parties.
Republican politicians were more likely to frame the pandemic in economic terms, whereas Democrats predominantly used health frames. Accordingly, vaccinated Republicans' choices were more likely to be motivated by economic consideration (β = 0.25, p = 0.02) and personal financial rationales (β = 0.24, p = 0.03). Among vaccine refusers, Republicans exposed to messages using economic rationales to encourage vaccination reported higher vaccination intentions compared to those exposed to messages using public health rationales (F = 4.16, p = 0.04).
Messages highlighting economic and personal financial risks could increase intentions to vaccinate for vaccine-hesitant Republicans.
Agencies should invest in developing messages that are congruent with frames that are already widely used by co-partisans. Social media may be helpful in eliciting these frames.
确定以经济术语来传达 COVID-19 疫苗信息是否会增加共和党人接种疫苗的可能性。
我们研究了 2020 年 1 月至 2021 年 9 月期间民主党和共和党政治家在 Twitter 上发布的帖子，以确定他们如何描述 COVID-19 大流行。基于这些帖子，我们在 2021 年 9 月至 11 月进行了一项调查研究，以研究 COVID-19 疫苗接种的动机是否与这些政治家广泛使用的信息框架相匹配。最后，我们进行了一项随机对照实验，以检验这些框架（经济与健康）如何影响双方疫苗拒绝者的接种意愿。
共和党政治家更倾向于从经济角度来描述疫情，而民主党则主要使用健康框架。因此，已接种疫苗的共和党人的选择更有可能受到经济因素的驱动（β=0.25，p=0.02）和个人财务动机的驱动（β=0.24，p=0.03）。在疫苗拒绝者中，接触到用经济理性来鼓励接种疫苗的信息的共和党人，与接触到用公共卫生理性来鼓励接种疫苗的信息的共和党人相比，报告的接种意愿更高（F=4.16，p=0.04）。
强调经济和个人财务风险的信息可能会增加疫苗犹豫的共和党人的接种意愿。
各机构应投资开发与已广泛使用的党派框架相一致的信息。社交媒体可能有助于引出这些框架。
