Hasan Md Mahedi, Al Amin Md, Moon Zarin Khan, Afrin Farhana
Faculty of Business Studies, Jashore University Science and Technology, Jashore, 7408, Bangladesh.
Department of Marketing, Bangabandhu Sheikh Mujibur Rahman Science & Technology University, Gopalganj, Bangladesh.
Psychol Res Behav Manag. 2022 Dec 20;15:3751-3773. doi: 10.2147/PRBM.S377682. eCollection 2022.
Green banking, an ethical banking concept, concentrates on environmental protection and encourages social and environmental sustainability, perceived cognitive efforts, and subjective norms ensuring ecologically responsive banking services. Consequently, although there have been considerable green banking attempts in Bangladesh, it is yet unknown how environmental sustainability, perceived cognitive effort, and subjective norms affect usage behavior. The present research aims to uncover this gap, extending the Theory of Reasoned Action (TRA) to examine the determinants of the bankers' green banking usage behavior during COVID-19.
Data were collected from 366 bankers in Bangladesh using a purposive sampling technique and analyzed with structural equation modeling (SEM) using SMART PLS 3 software.
The study found management support (0.291, t-statistics = 1.978, p 0.000), environmental sustainability (β = 0.278, t-statistics = 2.752, p < 0.001), perceived cognitive efforts (β = 0.401, t-statistics = 3.549, p < 0.000), and subjective norms (β = 0.309, t-statistics = 4.352, p < 0.000) influence bankers' attitudes. Whereas environmental sustainability (β = 0.503, t-statistics = 3.726, p < 0.001), perceived cognitive efforts (β = 0.103, t-statistics = 2.020, p < 0.002), subjective norms (β = 0.281, t-statistics = 4.607, p < 0.000), and attitudes (= 0.602, -statistics = 5.523, p 0.015) influence bankers' green banking usage behavior. Finally, the mediating role of management supports, environmental sustainability, cognitive efforts and subjective norms on green banking usage behavior through attitudes was significant.
CONTRIBUTION/CONCLUSION: The study contributed to existing literature validating the proposed holistic framework applying TRA and three contemporary dimensions explaining bankers' behavior toward green banking practice. Finally, the implementers should focus on green banking practices as green banking is one of the key strategies to protect the environment, assure social justice, and create economic success.
绿色银行作为一种道德银行理念，专注于环境保护，鼓励社会和环境可持续性、感知认知努力以及主观规范，以确保提供生态响应型银行服务。因此，尽管孟加拉国已经有了相当多的绿色银行尝试，但环境可持续性、感知认知努力和主观规范如何影响使用行为仍不为人知。本研究旨在填补这一空白，扩展理性行动理论（TRA），以考察新冠疫情期间银行家绿色银行使用行为的决定因素。
采用目的抽样技术从孟加拉国的366名银行家那里收集数据，并使用SMART PLS 3软件通过结构方程模型（SEM）进行分析。
研究发现管理支持（0.291，t统计量 = 1.978，p < 0.000）、环境可持续性（β = 0.278，t统计量 = 2.752，p < 0.001）、感知认知努力（β = 0.401，t统计量 = 3.549，p < 0.000）和主观规范（β = 0.309，t统计量 = 4.352，p < 0.000）会影响银行家的态度。而环境可持续性（β = 0.503，t统计量 = 3.726，p < 0.001）、感知认知努力（β = 0.103，t统计量 = 2.020，p < 0.002）、主观规范（β = 0.281，t统计量 = 4.607，p < 0.000）以及态度（β = 0.602，t统计量 = 5.523，p < 0.015）会影响银行家的绿色银行使用行为。最后，管理支持、环境可持续性、认知努力和主观规范通过态度对绿色银行使用行为的中介作用是显著的。
贡献/结论：该研究对现有文献有所贡献，验证了所提出的应用TRA的整体框架以及解释银行家绿色银行实践行为的三个当代维度。最后，实施者应关注绿色银行实践，因为绿色银行是保护环境、确保社会正义和创造经济成功的关键策略之一。
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