Division of Dermatology, Department of Medicine, University of Toronto, Toronto, Ontario, Canada.
Mediprobe Research Inc, London, Ontario, Canada.
J Cosmet Dermatol. 2023 Feb;22(2):586-592. doi: 10.1111/jocd.15605. Epub 2023 Jan 6.
With an ever-growing influence of social media in healthcare, concurrent with increased emphasis on patient autonomy and shared decision-making, dermatologists treating hair loss need to be cognizant of online interest trends and the types of information disseminated across popular platforms.
To evaluate recent health-related interest trends and assess engagement, quality, and accuracy of alopecia areata (AA) and pattern hair loss (PHL, androgenetic alopecia) contents on social media.
Relative search volumes (RSVs) were extracted from Google Trends using the search category 'alopecia areata' and 'pattern hair loss'. Eighty matching videos on TikTok and YouTube were also extracted and characterized. Viewer engagement was estimated using the engagement ratio, and quality and accuracy were assessed using DISCERN and Dy et al. Accuracy Scale (DAS).
AA-related contents on TikTok discussing personal experiences of female subjects were significantly more engaging. DISCERN and DAS scoring showed significantly higher quality and accuracy in videos created by healthcare providers on YouTube, but not TikTok, which could in part be related to YouTube videos being longer. RSV fluctuations corresponding to news in popular culture had high impact. Sponsorship disclosures were generally not reported in product promotional videos.
随着社交媒体在医疗保健领域的影响力不断扩大，同时强调患者自主权和共同决策，治疗脱发的皮肤科医生需要了解在线兴趣趋势以及在流行平台上传播的信息类型。
评估最近与健康相关的兴趣趋势，并评估社交媒体上斑秃 (AA) 和模式性脱发 (PHL，雄激素性脱发) 内容的参与度、质量和准确性。
使用 Google Trends 中的搜索类别“斑秃”和“模式性脱发”提取相对搜索量 (RSV)。还从 TikTok 和 YouTube 上提取了 80 个匹配的视频并进行了特征描述。使用参与率估计观众参与度，使用 DISCERN 和 Dy 等人的准确性量表 (DAS) 评估质量和准确性。
TikTok 上讨论女性受试者个人经历的 AA 相关内容更具吸引力。DISCERN 和 DAS 评分显示，由医疗保健提供者在 YouTube 上创建的视频质量和准确性明显更高，但 TikTok 上的视频质量和准确性没有明显更高，这可能部分与 YouTube 视频较长有关。与流行文化新闻相对应的 RSV 波动影响很大。产品宣传视频中通常没有报告赞助披露。
