Carral Uxía, Tuñón Jorge, Elías Carlos
Carlos III University of Madrid, Madrid, Spain.
Humanit Soc Sci Commun. 2023;10(1):23. doi: 10.1057/s41599-023-01507-2. Epub 2023 Jan 18.
Since the European elections in 2014, the populist formations had been increasing the shares of power that their masses finally claimed in the May 2019 elections. In the case of France, this rise of the Rassemblement National has even given rise to a new political regime: the Europeanism of Macron vs. the Euroscepticism of Le Pen. This paper aims to delve into the communication strategy of the latter formation, to see how it has been able to shift the party's fascist image towards that of a protector of national sovereignty and interests (against the European ones). To this end, the 1256 tweets posted on its official Twitter profile during the fortnight of the 2014 and 2019 European election campaigns have been qualitatively analysed. The results point to a whitening of its image, in order to present itself as a potential voting option for the majority of the French electorate while retaining a certain populist essence.
自2014年欧洲选举以来，民粹主义组织在2019年5月的选举中不断增加其民众最终获得的权力份额。就法国而言，国民联盟的这种崛起甚至催生了一种新的政治格局：马克龙的亲欧主义与勒庞的疑欧主义相对立。本文旨在深入研究后者的传播策略，看看它是如何将该党的法西斯形象转变为国家主权和利益（相对于欧洲的主权和利益）保护者的形象的。为此，对其官方推特账号在2014年和2019年欧洲选举活动两周期间发布的1256条推文进行了定性分析。结果表明其形象有所洗白，以便在保留一定民粹主义本质的同时，将自己呈现为大多数法国选民的一个潜在投票选项。
