Faculty of Architecture, Southwest Jiaotong University, Chengdu 610000, China.
Faculty of Art, Sichuan Tourism University, Chengdu 610000, China.
Int J Environ Res Public Health. 2022 Oct 23;19(21):13767. doi: 10.3390/ijerph192113767.
The quality of the environment should be measured by the satisfaction of the public and guided by the issues of public concern. With the development of the internet, social media as the main platform for people to exchange information has become a data source for planning and management analysis. Nowadays, the rural catering industry is becoming increasingly competitive, especially after the pandemic. How to further enhance the competitiveness of the rural catering industry has become a hot topic in the industry. From the perspective of consumers, we explored consumers' preferences in a rural outdoor dining environment through social media data. The research analyzed the social media data through manual collection and object detection, divided the landscape of the rural outdoor dining environment into eight categories with 35 landscape elements, and then used BP (Back Propagation) neural network nonlinear fitting and least square linear fitting to analyze the 11,410 effective review pictures from eight rural restaurants' social media comments in Chengdu. We derived the degree of consumer preference for the landscape quality of the rural outdoor dining environment and analyzed the differences in preference among three different groups (regular customers, customers with children, and customers with the elderly). The study found that agricultural resources are an important factor in the competitiveness of rural restaurant environments; that children's emotions when using activity facilities can positively influence consumers' dining experiences; that safety and hygiene environment are important factors influencing the decisions of parent-child dining; and that older people are more interested in outdoor nature, etc. The research results provide suggestions and knowledge for rural restaurant managers and designers through human-oriented needs from the perspective of consumers, and clarify the preferences and expectations of different consumer groups for rural restaurant landscapes while achieving the goal of rural landscape protection.
环境质量应该由公众满意度来衡量，并以公众关注的问题为指导。随着互联网的发展，社交媒体作为人们交流信息的主要平台，已经成为规划和管理分析的数据来源。如今，农村餐饮行业竞争日益激烈，尤其是疫情之后。如何进一步提高农村餐饮行业的竞争力已成为业内热点。本研究从消费者的角度出发，通过社交媒体数据来探讨消费者对农村户外餐饮环境的偏好。研究通过手动收集和目标检测对社交媒体数据进行分析，将农村户外餐饮环境景观分为 8 个类别，共 35 个景观元素，然后使用 BP（反向传播）神经网络非线性拟合和最小二乘线性拟合对成都 8 家农村餐厅社交媒体评论中的 11410 张有效评论图片进行分析。我们得出了消费者对农村户外餐饮环境景观质量的偏好程度，并分析了三组不同人群（常客、有孩子的顾客、有老人的顾客）之间的偏好差异。研究发现，农业资源是农村餐厅环境竞争力的重要因素；儿童在使用活动设施时的情绪可以积极影响消费者的用餐体验；安全和卫生环境是影响亲子用餐决策的重要因素；老年人对户外自然等更感兴趣。研究结果从消费者的人性化需求角度为农村餐厅经理和设计师提供了建议和知识，同时明确了不同消费群体对农村餐厅景观的偏好和期望，实现了乡村景观保护的目标。
