Department of Marketing and Logistics, Fisher College of Business, Ohio State University.
Department of Psychology, Ohio State University.
J Exp Psychol Gen. 2023 Jul;152(7):2118-2124. doi: 10.1037/xge0001361. Epub 2023 Jan 30.
While the global pandemic highlighted the importance of adhering to boundaries (e.g., social distancing rules), compliance with these boundary-imposing measures has been politically divided. This research proposes one reason that may underlie the observed ideological asymmetries toward COVID-19 prevention measures and boundaries in general: Conservatives and liberals may fundamentally differ in how they construe boundaries. Supporting this prediction, Studies 1a-1d and two follow-up studies ( = 3,231; Studies 1a-1c and follow-up studies: Amazon Mechanical Turk and Prolific users, Study 1d: U.S. students) demonstrate that identifying with political conservatism (vs. liberalism) increases the likelihood to construe boundaries as restrictions. We further show that, due to conservatives' greater preference for order, structure-related words carry a more positive connotation among conservatives versus liberals (Study 2: = 744; MTurk users). Capitalizing on this finding, we demonstrate that linguistic framing that highlights the structure-providing function of a boundary (e.g., a social distancing sign can "structure" customer flow in a restaurant) can reduce the salience of its usual restrictive aspect and hence effectively improve conservatives' attitudes toward the boundaries (Study 3: = 740; MTurk users). (PsycInfo Database Record (c) 2023 APA, all rights reserved).
虽然全球大流行凸显了遵守界限(例如,社交距离规则)的重要性,但这些强加界限的措施的遵守情况在政治上存在分歧。这项研究提出了一个可能是导致人们对 COVID-19 预防措施和一般界限的意识形态不对称的原因:保守派和自由派在构建界限的方式上可能存在根本差异。研究 1a-1d 和两项后续研究(n = 3231;研究 1a-1c 和后续研究:亚马逊土耳其机器人和 Prolific 用户,研究 1d:美国学生)支持了这一预测,表明认同政治保守主义(相对于自由主义)会增加将界限视为限制的可能性。我们进一步表明,由于保守派更倾向于秩序,因此与结构相关的词在保守派中比在自由派中具有更积极的含义(研究 2:n = 744;MTurk 用户)。利用这一发现,我们证明了语言框架强调界限的提供结构功能(例如,社交距离标志可以“结构化”餐厅中的顾客流量)可以降低其通常的限制方面的突出性,从而有效改善保守派对界限的态度(研究 3:n = 740;MTurk 用户)。(PsycInfo 数据库记录(c)2023 APA,保留所有权利)。