College of Economics and Management, Northeast Forestry University, Harbin, China.
College of Economics and Management, Nanjing University of Aeronautics and Astronautics, Nanjing, China.
Environ Sci Pollut Res Int. 2023 Apr;30(16):47328-47348. doi: 10.1007/s11356-023-25456-0. Epub 2023 Feb 4.
E-commerce saw a paradigm shift during COVID. Consumers turned to online shopping when pandemic lockdowns caused brick-and-mortar stores to shut for extended periods. Although the pandemic drove more buyers online, it had negative impacts that affected e-commerce performance. This study assesses both positive and negative impacts and their relative significance. The findings are then used to prioritize different strategies for e-commerce development in four vibrant Middle Eastern economies: United Arab Emirates, Saudi Arabia, Qatar, and Kuwait. The study employs a hybrid approach incorporating grey analytical hierarchy process (GAHP) and grey relational analysis (GRA). The GAHP evaluates the relative significance of impacts, whereas the GRA ranks the strategies. The study is based on the responses from 36 local e-commerce specialists. The findings revealed that the supply chain disruption was a rather significant factor, and that "expanding supplier base" was a top-ranked strategy. The study suggests that increasing market share of e-commerce will necessitate the improvement of the supply chains, including the expansion of the supply base, as well as the establishment of sustainable supply chains. In addition to that, the moment has come to implement meaningful changes, such as digital transformation of supply chains, in order to fulfil customer expectations.
电子商务在 COVID 期间发生了重大转变。由于大流行封锁导致实体店长时间关闭，消费者转向在线购物。尽管大流行促使更多的买家上网，但它也产生了一些负面影响，影响了电子商务的业绩。本研究评估了积极和消极影响及其相对重要性。然后，研究结果用于为四个充满活力的中东经济体（阿联酋、沙特阿拉伯、卡塔尔和科威特）的电子商务发展制定不同的优先策略。该研究采用了一种混合方法，结合了灰色层次分析过程（GAHP）和灰色关联分析（GRA）。GAHP 评估影响的相对重要性，而 GRA 对策略进行排名。该研究基于 36 位当地电子商务专家的回复。研究结果表明，供应链中断是一个相当重要的因素，而“扩大供应商基础”是排名最高的策略。该研究表明，要提高电子商务的市场份额，就需要改进供应链，包括扩大供应基础，以及建立可持续的供应链。除此之外，现在是时候实施有意义的变革了，例如数字化转型供应链，以满足客户的期望。
