School of Anthropology and Conservation, Division of Human and Social Sciences, Marlowe Building, University of Kent.
J Sex Res. 2024 Feb;61(2):161-168. doi: 10.1080/00224499.2023.2175193. Epub 2023 Feb 7.
There is limited research into the morphology of sex toys, and specifically into (the often phallic-shaped) vibrators and dildos and what they may represent in terms of user preferences for male genital morphology. This study provides insight into consumer preference around vaginally insertable sex toys, their features, and what contributes to their popularity. Using a data set compiling information from the world's largest online sexual wellness retailer Lovehoney, we examined the dimensions, price, and morphological features of 265 sex toys designed for vaginal insertion to determine what contributes to item popularity. Using regression models, we found that realistic features did not predict item popularity, whereas price ( < .001) and circumference ( = .01) significantly predicted the overall popularity of a toy. It appears that consumers show a preference for insertable sex toys that are not direct replicas of the male penis, which suggests they are not seeking a realistic partner substitute. Further, we found that the length of the toy did not significantly predict popularity which is consistent with other work showing that women do not place considerable emphasis on large phallus size. Our results can contribute to future product design and marketing, as well as reveal preferences toward particular characteristics of the phallus (whether real or toy).
对于性玩具的形态学，特别是对于（通常呈阴茎形状的）振动器和假阳具，以及它们在用户对男性生殖器形态偏好方面可能代表什么，研究还很有限。本研究深入了解了消费者对阴道可插入性玩具的偏好、它们的特点，以及它们受欢迎的原因。本研究使用了一个数据集，该数据集编译了全球最大的在线性健康零售商 Lovehoney 的信息，我们研究了 265 种专为阴道插入设计的性玩具的尺寸、价格和形态特征，以确定是什么因素促成了产品的受欢迎程度。使用回归模型，我们发现逼真的特征并不能预测产品的受欢迎程度，而价格（<0.001）和周长（=0.01）显著预测了玩具的整体受欢迎程度。似乎消费者更喜欢不是直接模仿男性阴茎的可插入性玩具，这表明他们不是在寻求现实的伴侣替代品。此外，我们发现玩具的长度并不能显著预测其受欢迎程度，这与其他研究表明女性并不特别重视大阴茎尺寸的结果一致。我们的研究结果可以为未来的产品设计和营销做出贡献，并揭示对阴茎（无论是真实的还是玩具）特定特征的偏好。
