Department of Communication, Journalism, and Public Relations, Oakland University.
Health Commun. 2024 Apr;39(4):675-684. doi: 10.1080/10410236.2023.2181050. Epub 2023 Feb 21.
This study examined the role of perceived narrativity in pictorial warning labels (PWLs) in countering warning reactance and increasing warning effectiveness and support in the context of communicating the cancer risk of alcohol. Findings from a randomized experiment ( = 1,188) showed that PWLs with imagery of lived experience were perceived higher in narrativity than those with imagery of graphic health effects. Adding a one-sentence narrative (vs. non-narrative) text statement to PWLs with imagery of lived experience did not affect perceived narrativity. Perceived narrativity predicted lower reactance to warnings and subsequently higher intentions to stop drinking and higher policy support. Total effects showed that PWLs with imagery of lived experience and non-narrative text led to the lowest reactance, the highest intentions to stop drinking, and the highest level of policy support. This study adds to a growing body of evidence that PWLs featuring narrative content are promising in communicating health risks.
本研究考察了感知叙事性在图片警示标签（PWL）中的作用，以对抗警示反应并提高在传达酒精致癌风险时的警示效果和支持度。一项随机实验（n=1188）的结果表明，与图形健康影响图像相比，具有生活体验图像的 PWL 被感知为更高的叙事性。在具有生活体验图像的 PWL 中添加一句叙事（与非叙事）文本陈述并不会影响感知叙事性。感知叙事性预测对警告的反应性较低，随后对停止饮酒的意愿较高，对政策的支持度也较高。总效应表明，具有生活体验图像和非叙事文本的 PWL 导致最低的反应性、最高的戒酒意愿和最高的政策支持度。本研究增加了越来越多的证据，即具有叙事内容的 PWL 在传达健康风险方面具有很大的潜力。
