School of Economics and Management, Yanshan University, Qinhuangdao 066004, China.
Internet Plus and Industrial Development Research Center, Yanshan University, Qinhuangdao 066004, China.
Int J Environ Res Public Health. 2023 Feb 13;20(4):3284. doi: 10.3390/ijerph20043284.
Social bots have already infiltrated social media platforms, such as Twitter, Facebook, and so on. Exploring the role of social bots in discussions of the COVID-19 pandemic, as well as comparing the behavioral differences between social bots and humans, is an important foundation for studying public health opinion dissemination. We collected data on Twitter and used Botometer to classify users into social bots and humans. Machine learning methods were used to analyze the characteristics of topic semantics, sentiment attributes, dissemination intentions, and interaction patterns of humans and social bots. The results show that 22% of these accounts were social bots, while 78% were humans, and there are significant differences in the behavioral characteristics between them. Social bots are more concerned with the topics of public health news than humans are with individual health and daily lives. More than 85% of bots' tweets are liked, and they have a large number of followers and friends, which means they have influence on internet users' perceptions about disease transmission and public health. In addition, social bots, located mainly in Europe and America countries, create an "authoritative" image by posting a lot of news, which in turn gains more attention and has a significant effect on humans. The findings contribute to understanding the behavioral patterns of new technologies such as social bots and their role in the dissemination of public health information.
社交机器人已经渗透到社交媒体平台,如 Twitter、Facebook 等。探索社交机器人在 COVID-19 大流行讨论中的作用,以及比较社交机器人和人类之间的行为差异,是研究公共卫生意见传播的重要基础。我们在 Twitter 上收集了数据,并使用 Botometer 将用户分为社交机器人和人类。然后使用机器学习方法分析了人类和社交机器人的主题语义、情感属性、传播意图和交互模式的特征。结果表明,这些账户中有 22%是社交机器人,而 78%是人类,它们之间的行为特征存在显著差异。社交机器人比人类更关注公共卫生新闻的主题,而不是个人健康和日常生活。超过 85%的机器人推文会被点赞,而且他们拥有大量的粉丝和朋友,这意味着他们对互联网用户对疾病传播和公共卫生的看法有影响。此外,主要位于欧美国家的社交机器人通过发布大量新闻来营造“权威”形象,这反过来又获得了更多的关注,并对人类产生了显著影响。研究结果有助于理解社交机器人等新技术的行为模式及其在公共卫生信息传播中的作用。