Li Zhisheng, Mirko Cucci, D'Agostino Maria Teresa, Jin Jiyang
School of Business, Hunan Agricultural University, Changsha, China.
Department of Computer Sciences, University of Turin, Turin, Italy.
Front Psychol. 2023 Feb 8;14:1119258. doi: 10.3389/fpsyg.2023.1119258. eCollection 2023.
Despite the national strategic priority to achieve common prosperity, there still exist prominent discrepancies in financial asset allocation between Chinese urban and rural families, which requires a deeper, more comprehensive investigation. To fill this gap, the present research adopted a cultural perspective to investigate relevant issues by addressing the cognitive differences of residents between urban and rural families. Under the analytical framework of Hofstede's cultural values, this paper discusses the cognitive differences between urban and rural families in terms of financial asset allocation in the cultural dimensions of collectivism, individualism and uncertainty avoidance; hypotheses are accordingly developed. In terms of research methods, the data of the China Family Panel Studies (CFPS) were used in the probit model to investigate the influence of urban and rural family cultural differences on household financial asset allocation. The results of this paper are as follows: (1) family cultural values have a positive impact on family financial asset allocation; (2) knowledge acquisition plays an intermediary role in family cultural values and family financial asset allocation; (3) and for rural families with high collectivism and uncertainty avoidance, the mediating effect is more prominent. This paper provides a new perspective for exploring the possibility of household asset allocation from the perspective of cultural psychology. The contribution of this paper have theoretical and practical reference significance to narrow the wealth gap between urban and rural areas and achieve common prosperity.
尽管实现共同富裕是国家战略重点，但中国城乡家庭在金融资产配置方面仍存在显著差异，这需要进行更深入、更全面的调查。为填补这一空白，本研究采用文化视角，通过探讨城乡家庭居民的认知差异来研究相关问题。在霍夫斯泰德文化价值观的分析框架下，本文从集体主义、个人主义和不确定性规避等文化维度，探讨城乡家庭在金融资产配置方面的认知差异，并据此提出假设。在研究方法上，利用中国家庭追踪调查（CFPS）的数据，通过概率模型研究城乡家庭文化差异对家庭金融资产配置的影响。本文的研究结果如下：（1）家庭文化价值观对家庭金融资产配置具有正向影响；（2）知识获取在家庭文化价值观与家庭金融资产配置之间起中介作用；（3）对于集体主义和不确定性规避程度较高的农村家庭，中介效应更为显著。本文为从文化心理学角度探索家庭资产配置可能性提供了新视角。本文的研究成果对于缩小城乡财富差距、实现共同富裕具有理论和实践参考意义。
