Pilatin Abdulmuttalip, Dilek Önder
Departmant of Finance and Banking, Recep Tayyip Erdogan University, Rize, Turkey.
Curr Psychol. 2023 Feb 21:1-16. doi: 10.1007/s12144-023-04307-8.
The interest in crypto assets, known as an extremely volatile, risky and digital currency that first emerged in 2009, continued to increase day by day. Crypto assets, especially Bitcoin, have become very valuable and are now seen as an investment tool. Online survey data of 1,222 individuals were used in the study. The data were analyzed through the structural equation model. With the Decomposed Theory of Planned Behavior used in the research, the dimensions affecting Attitude, Subjective Norms, Perceived Behavioral Control variables and the effect of Intention on the behavior of investors, namely crypto asset investment, were investigated. According to the Standardized Regression Weights, a one-unit change in attitude affects intention 0.822, a one-unit change in subjective norms 0.048, and a one-unit change in perceived behavioral control affects intention 0.117. In addition, it has been concluded that the most important determinant of the actual behavior that reveals the investment is the intention with 0.754, while the PBC effect is 0.144. The study is a comprehensive study on crypto asset investments in Turkey, a developing country. It is aimed that the results obtained will contribute to researchers, crypto asset companies, policy makers and researchers who want to increase their market share in the sector.
对加密资产的兴趣与日俱增。加密资产是一种极其不稳定、有风险的数字货币，于2009年首次出现。加密资产，尤其是比特币，已经变得非常有价值，现在被视为一种投资工具。该研究使用了1222名个人的在线调查数据。数据通过结构方程模型进行分析。研究采用计划行为分解理论，调查了影响态度、主观规范、感知行为控制变量的维度以及意图对投资者行为（即加密资产投资）的影响。根据标准化回归权重，态度每变化一个单位对意图的影响为0.822，主观规范每变化一个单位对意图的影响为0.048，感知行为控制每变化一个单位对意图的影响为0.117。此外，研究得出结论，揭示投资行为的最重要决定因素是意图，其影响系数为0.754，而感知行为控制的影响系数为0.144。该研究是对发展中国家土耳其加密资产投资的一项全面研究。旨在使所获得的结果对研究人员、加密资产公司、政策制定者以及希望在该领域提高市场份额的研究人员有所帮助。
