Ministry of Finance Malaysia, Putrajaya, Malaysia.
Faculty of Economics and Management & Institute of Islam Hadhari, Universiti Kebangsaan Malaysia, Bangi, Malaysia.
PLoS One. 2024 Apr 18;19(4):e0299004. doi: 10.1371/journal.pone.0299004. eCollection 2024.
This study aims to determine, from the perspective of investors, the factors that predict Islamic unit trust (IUT) investment intentions. Additionally, this paper examines the moderating effect of fintech self-efficacy (FSE) on the relationship between attitude and investment intention. A total of 392 data were collected from IUT investors in Malaysia and analyzed using partial least squares structural equation modeling. The findings reveal that subjective norms have the highest impact on investment intention, followed by attitude and FSE, while religiosity is not significantly associated with investment intention in Islamic unit trust funds. Attitude significantly mediates religiosity-intention and Islamic financial literacy-intention relationships. FSE significantly moderates the attitude-intention relationship. The results shed light on the key factors that increase investing behavior and have direct managerial implications with regard to marketing strategies and target markets. These findings suggest that IUT service providers should take the lead in attracting customers through effective and targeted marketing initiatives, particularly by enhancing customers' FSE and capabilities. This study provides empirical evidence on the interrelationships between Islamic financial literacy, religiosity, and FSE in examining investors' behavior using the Theory of Planned Behavior framework. The study explores the moderating role of FSE on the relationship between attitude and investment intention.
本研究旨在从投资者的角度确定预测伊斯兰单位信托（IUT）投资意愿的因素。此外，本文还研究了金融科技自我效能感（FSE）对态度与投资意愿关系的调节作用。本研究共从马来西亚的 IUT 投资者中收集了 392 份数据，并使用偏最小二乘结构方程模型进行了分析。研究结果表明，主观规范对投资意愿的影响最大，其次是态度和 FSE，而宗教信仰与投资伊斯兰单位信托基金的意愿并无显著关联。态度显著中介了宗教信仰与投资意愿、伊斯兰金融知识与投资意愿之间的关系。FSE 显著调节了态度与投资意愿之间的关系。研究结果揭示了增加投资行为的关键因素，并对营销策略和目标市场具有直接的管理意义。这些发现表明，IUT 服务提供商应通过有效的有针对性的营销活动来吸引客户，特别是通过增强客户的 FSE 和能力。本研究在使用计划行为理论框架检验投资者行为时，提供了关于伊斯兰金融知识、宗教信仰和 FSE 之间相互关系的实证证据。本研究探讨了 FSE 对态度与投资意愿关系的调节作用。
