Zorbas Christina, Martino Florentine, Heneghan Tara, Potter Jane, Chisholm Melanie, Cameron Adrian J, Sacks Gary, Ananthapavan Jaithri, Backholer Kathryn
Deakin University, Global Centre for Preventive Health and Nutrition, Institute for Health Transformation, School of Health and Social Development, Faculty of Health, Geelong, Australia.
Deakin University, Global Centre for Preventive Health and Nutrition, Institute for Health Transformation, School of Health and Social Development, Faculty of Health, Geelong, Australia.
Aust N Z J Public Health. 2023 Apr;47(2):100024. doi: 10.1016/j.anzjph.2023.100024. Epub 2023 Mar 10.
To explore Victorian parents' and club officials' engagement with, and attitudes towards, the sponsorship of junior sports by unhealthy food and beverage companies.
We conducted online surveys with 504 parents of children participating in junior sports and 16 semi-structured interviews with junior sports club officials (from clubs that accepted unhealthy food sponsorship) in Victoria, Australia.
Most parents were concerned about children's exposure to sponsorship by unhealthy local (58% extremely, very or moderately concerned) and large food companies (63%) in junior sports. The views of sporting club officials were grouped into four themes: (1) the existing funding challenges for junior sports, (2) how junior sports sponsorship is community dependent, (3) how the perceived risks of sponsorship by unhealthy food companies are low and (4) the need for high-level regulations and support to transition towards healthier junior sports sponsorship.
Transitioning towards healthier junior sports sponsorship may be hindered by insufficient funding models and low concern for such actions by community leaders.
Policy actions from higher-level sporting governing bodies and governments are likely to be necessary to reduce harmful junior sports sponsorship, alongside restrictions on the marketing of unhealthy foods through other media and settings.
探讨维多利亚州家长及俱乐部官员对不健康食品和饮料公司赞助青少年体育活动的参与情况及态度。
我们对504名参与青少年体育活动孩子的家长进行了在线调查，并对澳大利亚维多利亚州青少年体育俱乐部官员（来自接受不健康食品赞助的俱乐部）进行了16次半结构化访谈。
大多数家长担心孩子在青少年体育活动中接触到当地不健康食品公司（58%极其、非常或中度担心）和大型食品公司（63%）的赞助。体育俱乐部官员的观点分为四个主题：（1）青少年体育活动目前面临的资金挑战，（2）青少年体育活动赞助如何依赖社区，（3）不健康食品公司赞助的感知风险如何较低，（4）需要高层监管和支持以转向更健康的青少年体育活动赞助。
资金模式不足以及社区领袖对此类行动的低关注度可能会阻碍向更健康的青少年体育活动赞助的转变。
高层体育管理机构和政府可能需要采取政策行动，以减少有害的青少年体育活动赞助，同时限制通过其他媒体和场所对不健康食品的营销。
