Muñoz-Fernández Guzmán A, Heredia-Carroza Jesús, Manuel de Sancha-Navarro Jesús, García-García Lucía
Department of Business Organization, University of Córdoba, Spain.
Department of Economics and Economic History, University of Seville, Spain.
Heliyon. 2023 Feb 28;9(3):e14134. doi: 10.1016/j.heliyon.2023.e14134. eCollection 2023 Mar.
Flamenco is a popular art, symbol of the culture of southern Spain, has a growing number of fans both from this country and from the rest of the world. This paper tried to find out if flamenco can be a determinant motivational element when choosing a destination and if there is a specific flamenco tourist who tries to travel to symbolic flamenco places. The results show evidence of the existence of three motivational dimensions directly related to flamenco: flamenco experience, flamenco brand, flamenco pretext. Also, a so-called 'musical dimension' was observed, where the motivation to participate in musical experiences in general prevailed. Based on these motivational dimensions, three types of flamenco tourists were identified: flamenco lovers, friends of flamenco, and musical attraction. It was found that the group formed by 'flamenco lovers' has a very high sensitivity to all musical variables related to flamenco, being this one, the most numerous group.
弗拉门戈是一种广受欢迎的艺术形式，是西班牙南部文化的象征，在该国及世界其他地区拥有越来越多的粉丝。本文试图探究弗拉门戈在选择旅游目的地时是否能成为一个决定性的动机因素，以及是否存在一类特定的弗拉门戈游客，他们试图前往具有象征意义的弗拉门戈之地旅行。研究结果表明，存在与弗拉门戈直接相关的三个动机维度：弗拉门戈体验、弗拉门戈品牌、弗拉门戈借口。此外，还观察到一个所谓的“音乐维度”，其中参与一般音乐体验的动机占主导。基于这些动机维度，识别出了三种类型的弗拉门戈游客：弗拉门戈爱好者、弗拉门戈之友和音乐吸引力型。研究发现，由“弗拉门戈爱好者”组成的群体对所有与弗拉门戈相关的音乐变量具有非常高的敏感度，而且这是人数最多的群体。
