Kim Jinkyung Jenny, Kim Insin, Hwang Jinsoo
School of Hotel and Tourism Management, Youngsan University, South Korea.
Department of Tourism and Convention, Pusan National University, Busan, South Korea.
Int J Hosp Manag. 2021 Feb;93:102758. doi: 10.1016/j.ijhm.2020.102758. Epub 2020 Nov 30.
This study aims to identify how behavioral intentions are formed in the context of drone food delivery services using the moderating role before and after the outbreak of COVID-19. A conceptual model including eight hypotheses was developed and tested based on the data of two consumer samples, one collected before and the other after the outbreak of COVID-19. The data analysis results showed that perceived innovativeness positively affects attitude. In addition, the attitude, the subjective norm, and perceived behavioral control have a positive influence on behavioral intentions. Lastly, the outbreak of COVID-19 played a moderating role in the relationship between the attitude and behavioral intentions.
本研究旨在确定在新冠疫情爆发前后的调节作用背景下，无人机送餐服务中行为意图是如何形成的。基于两个消费者样本的数据，开发并测试了一个包含八个假设的概念模型，一个样本是在新冠疫情爆发前收集的，另一个是在疫情爆发后收集的。数据分析结果表明，感知创新性对态度有积极影响。此外，态度、主观规范和感知行为控制对行为意图有积极影响。最后，新冠疫情的爆发在态度与行为意图之间的关系中起到了调节作用。
