Han Shuyu, Li Hui, Li Ke, Wang Zhiwen
School of Nursing, Peking University, Beijing, China.
Center for Disease Control and Prevention in Jinan Shizhong District, Jinan, China.
Int J Nurs Sci. 2023 Jun 23;10(3):288-293. doi: 10.1016/j.ijnss.2023.06.003. eCollection 2023 Jul.
This study aimed to introduce the development of a social media-based HIV knowledge dissemination platform and evaluate its dissemination effects, users' feedback, and preferences.
A social media-based HIV knowledge dissemination platform ("Lihui Space") was developed as a WeChat Official Account (WOA) to disseminate HIV-related information and knowledge to the public and answer subscribers' questions. A cross-sectional study was conducted on 784 platform subscribers between July 2021 and September 2021 to evaluate users' experiences with and preferences for the platform. This platform included three content levels about HIV-related information and knowledge: individual level (health self-management), community level (social function), and society level (news and policy), and dissemination information through texts, pictures, videos, and websites. A descriptive analysis was conducted to estimate the dissemination effects of the platform and evaluation scores.
As of September 16, 2021, this platform's WeChat Communication Index (WCI) score was 923.60, the total number of users was 100,008, and the total views in one month was more than 724,000. Participants reported a high level of satisfaction with this platform in terms of overall evaluation (23.36 ± 3.06), readability (18.46 ± 2.63), function evaluation (13.93 ± 1.92), design and structure (22.96 ± 3.36), and interactivity (12.56 ± 2.69).
This social media-based platform is currently available in the WeChat application. It is a promising tool for HIV knowledge dissemination and addressing disparities in accessing health care resources.
本研究旨在介绍一个基于社交媒体的艾滋病知识传播平台的开发情况，并评估其传播效果、用户反馈和偏好。
开发了一个基于社交媒体的艾滋病知识传播平台（“利慧空间”），作为微信公众号向公众传播艾滋病相关信息和知识，并回答订阅者的问题。2021年7月至2021年9月，对784名平台订阅者进行了横断面研究，以评估用户对该平台的体验和偏好。该平台包括关于艾滋病相关信息和知识的三个内容层次：个人层面（健康自我管理）、社区层面（社会功能）和社会层面（新闻与政策），并通过文字、图片、视频和网站传播信息。进行描述性分析以估计该平台的传播效果和评估得分。
截至2021年9月16日，该平台的微信传播指数（WCI）得分为923.60，用户总数为100,008人，一个月内的总浏览量超过724,000次。参与者在总体评价（23.36 ± 3.06）、可读性（18.46 ± 2.63）、功能评价（13.93 ± 1.92）、设计与结构（22.96 ± 3.36）和互动性（12.56 ± 2.69）方面对该平台满意度较高。
这个基于社交媒体的平台目前可在微信应用程序中使用。它是传播艾滋病知识和解决医疗资源获取差距的一个有前景的工具。
