FrontLab, Paris Brain Institute-Institut du Cerveau, INSERM, CNRS, Hopital de la Pitie Salpetriere, AP-HP, Sorbonne University.
University of Bonn.
Am Psychol. 2024 Apr;79(3):403-422. doi: 10.1037/amp0001165. Epub 2023 Aug 14.
What drives us to search for creative ideas, and why does it feel good to find one? While previous studies demonstrated the positive influence of motivation on creative abilities, how reward and subjective values play a role in creativity remains unknown. This study proposes to characterize the role of individual preferences (how people value ideas) in creative ideation via behavioral experiments and computational modeling. Using the Free Generation of Associates Task coupled with rating tasks, we demonstrate the involvement of valuation processes during idea generation: Preferred ideas are provided faster. We found that valuation depends on the adequacy and originality of ideas and guides response selection and creativity. Finally, our computational model correctly predicts the speed and quality of human creative responses, as well as interindividual differences in creative abilities. Altogether, this model introduces the mechanistic role of valuation in creativity. It paves the way for a neurocomputational account of creativity mechanisms. (PsycInfo Database Record (c) 2024 APA, all rights reserved).
驱使我们寻找创意的因素是什么？找到创意后为什么会感觉良好？尽管之前的研究表明动机对创造力有积极影响，但奖励和主观价值在创造力中扮演什么角色尚不清楚。本研究拟通过行为实验和计算建模来描述个体偏好（人们如何评估创意）在创意构思中的作用。我们使用自由联想任务和评价任务，证明了在创意产生过程中价值评估过程的参与：人们会更快地提供偏好的创意。我们发现，评估取决于创意的充分性和新颖性，并指导反应选择和创造力。最后，我们的计算模型正确预测了人类创意反应的速度和质量，以及创造力的个体间差异。总的来说，该模型介绍了价值评估在创造力中的机制作用。它为创造力机制的神经计算解释铺平了道路。
