The Promises and Pitfalls of Virtual Reality.

Increasingly, Virtual Reality technologies are finding a place in psychology and behavioral neuroscience labs. Immersing participants in virtual worlds enables researchers to investigate empirical questions in realistic or imaginary environments while measuring a wide range of behavioral responses, without sacrificing experimental control. In this chapter, we aim to provide a balanced appraisal of VR research methods. We describe how VR can help advance psychological science by opening pathways for addressing many pernicious challenges currently facing science (e.g., direct replication, prioritizing ecological validity). We also outline a range of unique and perhaps unanticipated obstacles and provide practical recommendations to overcome them.