理解框架研究中的受众：在中国进行的三项 HIV 框架研究的实证证据。
Understanding the audience in framing research: empirical evidence from three studies examining HIV framing in China.
机构信息
Department of Communication, Cornell University, Ithaca, NY, United States.
School of Communication and Media, Kennesaw State University, Kennesaw, GA, United States.
出版信息
Front Public Health. 2023 Aug 17;11:1172020. doi: 10.3389/fpubh.2023.1172020. eCollection 2023.
Guided by framing theory, this three-phase mixed-methods study explored (a) how Chinese government-sponsored newspapers frame HIV and (b) framing effects on people's HIV beliefs. A content analysis of two government-sponsored newspapers and a survey of 210 readers showed discrepancies in frame and frame valence. In-depth follow-up interviews with 15 media and public health experts revealed that the discrepancies were related to people's attitudes toward the media and beliefs about HIV, which could further be explained by the political environment, media ecology, historical framing, and cultural identities in China. We discuss theoretical implications for framing theory and practical implications for HIV media coverage.
本研究采用框架理论，通过三阶段混合方法，探讨了（a）中国政府资助的报纸如何构建 HIV 相关议题，以及（b）框架对人们 HIV 相关信念的影响。通过对两份政府资助报纸的内容分析，以及对 210 名读者的调查，结果显示框架和框架效价存在差异。对 15 名媒体和公共卫生专家的深入后续访谈表明，这种差异与人们对媒体的态度以及对 HIV 的看法有关，而这些又可以用中国的政治环境、媒体生态、历史框架和文化认同来解释。我们讨论了框架理论的理论意义，以及 HIV 媒体报道的实际意义。
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