Jadhav Harsh B, Sablani Shyam, Gogate Parag, Annapure Uday, Casanova Federico, Nayik Gulzar Ahmad, Alaskar Kamal, Sarwar Nazmul, Raina Irfan Ahmad, Ramniwas Seema, Mousavi Khaneghah Amin
Department of Food Engineering and Technology Institute of Chemical Technology Mumbai India.
Biological Systems Engineering Department Washington State University Pullman Washington USA.
Food Sci Nutr. 2023 Jun 27;11(9):4988-5003. doi: 10.1002/fsn3.3518. eCollection 2023 Sep.
In recent years, consumers are increasingly attracted to nutraceuticals, an important part of food considered propitious for human health. Therefore, consumers are willingly switching to nutraceuticals and are ready to pay the premium price. This review aims to identify various factors that govern consumer purchasing of nutraceutical products. The outcomes presented in the review provide a closer understanding of consumer attitudes toward buying behavior and their impact on the growth of the global nutraceutical market. The nutraceutical market has been identified depending on the type of nutraceuticals, forms, and regions governing the nutraceutical market. Factors such as health consciousness, knowledge about a product, product availability, price, marketing strategies, and social factors influence consumers' actual buying behavior toward nutraceutical products. A mini survey in Mumbai city of India was conducted to add practical data to the review, and factors affecting consumers' willingness to buy nutraceutical products were identified. It was observed that the decision-making toward buying nutraceutical products was affected by gender, age, education level, and acculturation. It was also identified that the legislation governing nutraceuticals needs to be harmonized throughout many parts of the world, which restricts the growth of this sector to some extent. The findings elucidate that nutraceutical industries should overcome the regulatory barriers and focus on developing innovative products, which will keep current consumers intact and help increase the consumer base and thus expand the nutraceutical market globally.
近年来，消费者越来越被营养保健品所吸引，营养保健品是食品的一个重要组成部分，被认为对人类健康有益。因此，消费者愿意转向营养保健品，并愿意支付溢价。本综述旨在确定影响消费者购买营养保健品的各种因素。综述中呈现的结果有助于更深入地了解消费者对购买行为的态度及其对全球营养保健品市场增长的影响。营养保健品市场是根据营养保健品的类型、形式以及主导营养保健品市场的地区来确定的。健康意识、产品知识、产品可得性、价格、营销策略和社会因素等会影响消费者对营养保健品的实际购买行为。在印度孟买市进行了一项小型调查，为该综述补充实际数据，并确定了影响消费者购买营养保健品意愿的因素。据观察，购买营养保健品的决策受到性别、年龄、教育水平和文化适应的影响。还发现，世界各地许多地区关于营养保健品的法规需要统一，这在一定程度上限制了该行业的发展。研究结果表明，营养保健品行业应克服监管障碍，专注于开发创新产品，这将留住现有消费者，并有助于增加消费者群体，从而在全球范围内扩大营养保健品市场。
