Marcatto Francesco, Detela Elisa, Ferrante Donatella
Department of Life Sciences, University of Trieste, Trieste, Italy.
Eur J Psychol. 2023 May 31;19(2):174-179. doi: 10.5964/ejop.7749. eCollection 2023 May.
The anticipation of regret is known to be a primary motivator of receiving a vaccination. Aim of this study is to evaluate whether the use of messages that leverage the anticipated emotion of regret can increase the intention to get the flu vaccination. The participants (N = 110) randomly received a leaflet containing a standard prevention message (control condition) or message modified to induce the anticipation of regret over not being vaccinated (experimental condition), along with a questionnaire. The experimental condition's participants reported significantly higher levels of regret and higher intention to vaccinate than the participants in the control condition. Anticipated regret resulted to be a significant mediator of the intention to get vaccinated. Manipulating the salience of regret appears to be a simple and inexpensive way of effectively promoting preventive behaviour. The implications of this result for reducing COVID-19 vaccine hesitation are discussed.
预期后悔被认为是接种疫苗的主要动机。本研究的目的是评估利用预期后悔情绪的信息是否能增加接种流感疫苗的意愿。参与者（N = 110）随机收到一份包含标准预防信息的传单（对照条件）或经过修改以引发未接种疫苗的预期后悔情绪的信息（实验条件），同时还收到一份问卷。与对照条件下的参与者相比，实验条件下的参与者报告的后悔程度明显更高，接种意愿也更高。预期后悔是接种意愿的一个重要中介因素。操纵后悔的显著性似乎是有效促进预防行为的一种简单且低成本的方式。本文讨论了这一结果对减少新冠疫苗犹豫的意义。
