School of Health Sciences, Purdue University, W Lafayette, IN, United States.
Department of Biological Sciences, Purdue University, W Lafayette, IN, United States.
JMIR Infodemiology. 2023 Nov 13;3:e42810. doi: 10.2196/42810.
TikTok is a popular social media platform that allows users to create and share content through short videos. It has become a place for everyday users, especially Generation Z users, to share experiences about their reproductive health. Owing to its growing popularity and easy accessibility, TikTok can help raise awareness for reproductive health issues as well as help destigmatize these conversations.
We aimed to identify and understand the visual, audio, and written components of content that TikTok users create about their reproductive health experiences.
A sampling framework was implemented to narrow down the analytic data set. The top 6 videos from each targeted hashtag (eg, #BirthControl, #MyBodyMyChoice, and #LoveYourself) were extracted biweekly for 16 weeks (July-November 2020). During data collection, we noted video characteristics such as captioning, music, likes, and cited sources. Qualitative content analysis was performed on the extracted videos.
The top videos in each hashtag were consistent over time; for example, only 11 videos appeared in the top 6 category for #BirthControl throughout the data collection. Most videos fell into 2 primary categories: personal experiences and informational content. Among the personal experiences, people shared stories (eg, intrauterine device removal experiences), crafts (eg, painting their pill case), or humor (eg, celebrations of the arrival of their period). Dancing and demonstrations were commonly used in informational content.
TikTok is used to share messages on myriad reproductive health topics. Understanding users' exposure provides important insights into their beliefs and knowledge of sexual and reproductive health. The study findings can be used to generate valuable information for teenagers and young adults, their health care providers, and their communities. Producing health messages that are both meaningful and accessible will contribute to the cocreation of critical health information for professional and personal use.
TikTok 是一个流行的社交媒体平台，允许用户通过短视频创建和分享内容。它已成为日常用户，尤其是 Z 世代用户，分享他们生殖健康体验的地方。由于其日益普及和易于访问，TikTok 可以帮助提高人们对生殖健康问题的认识，并帮助消除这些话题的污名化。
我们旨在识别和理解 TikTok 用户创建的关于他们生殖健康体验的内容的视觉、音频和书面组件。
实施抽样框架来缩小分析数据集。从每个目标标签（例如#BirthControl、#MyBodyMyChoice 和#LoveYourself）中提取前 6 个视频，每两周提取一次，共提取 16 周（2020 年 7 月至 11 月）。在数据收集过程中，我们注意到视频的标题、音乐、点赞和引用来源等特点。对提取的视频进行了定性内容分析。
每个标签中的热门视频在时间上是一致的；例如，在整个数据收集过程中，只有 11 个视频出现在#BirthControl 的前 6 名类别中。大多数视频分为 2 个主要类别：个人经历和信息内容。在个人经历中，人们分享故事（例如宫内节育器取出经历）、手工艺品（例如彩绘药丸盒）或幽默（例如庆祝月经到来）。舞蹈和演示在信息内容中很常见。
TikTok 用于分享关于众多生殖健康主题的信息。了解用户的接触情况，可以为他们对性和生殖健康的信仰和知识提供重要的见解。研究结果可用于为青少年和年轻人、他们的医疗保健提供者及其社区生成有价值的信息。制作既有意义又易于理解的健康信息，将有助于为专业和个人用途共同创建关键健康信息。
