University of Western Ontario, London, Ontario, Canada.
Professor and Emily Myrtle Smith Endowed Professor of Nursing, College of Nursing, University of South Carolina, Columbia, SC, USA.
Can J Nurs Res. 2024 Sep;56(3):247-256. doi: 10.1177/08445621231207546. Epub 2023 Oct 18.
Facebook is a prominent social medial platform frequently used for business marketing. Researchers are starting to recognize the utility of this platform for developing research awareness, information dissemination, and more recently participant recruitment.
This paper will provide an overview of methods used in Facebook recruitment through an exemplar study. It will highlight successes and challenges and provide insight into future opportunities for its' use.
Two methods of Facebook recruitment are outlined in this paper: the use of Facebook groups and paid advertising. A step-by-step guide highlights how researchers can implement these specific methods of Facebook recruitment.
Facebook was successfully utilized to recruit participants in the exemplar study. Recruitment was completed over a period of 82 days with a total cost of $157.09 Canadian dollars.
Facebook is a viable method of recruiting research participants. This method can be cost-effective, timely, and efficient in comparison to traditional research recruitment methods. However, one must balance the benefits and challenges of this type of recruitment.
Facebook 是一个常用的社交媒体平台，常用于商业营销。研究人员开始意识到这个平台在提高研究意识、信息传播，以及最近的参与者招募方面的作用。
本文通过一个范例研究，概述了在 Facebook 上进行招募的方法。本文将重点介绍成功和挑战，并为未来的使用提供一些见解。
本文概述了两种在 Facebook 上进行招募的方法：使用 Facebook 群组和付费广告。逐步指南介绍了研究人员如何实施这些特定的 Facebook 招募方法。
在范例研究中，成功地利用了 Facebook 来招募参与者。招募工作在 82 天内完成，总成本为 157.09 加元。
Facebook 是一种可行的招募研究参与者的方法。与传统的研究招募方法相比，这种方法具有成本效益、及时性和效率。然而，人们必须权衡这种招募方式的利弊。
