School of Journalism and Communication, Beijing Normal University, Beijing, China.
Department of Media and Communication Studies, Faculty of Arts and Social Sciences, University of Malaya, Wilayah Persekutuan Kuala Lumpur, Malaysia.
PLoS One. 2023 Dec 27;18(12):e0291313. doi: 10.1371/journal.pone.0291313. eCollection 2023.
Music streaming platforms have recently become one of the latest innovative music devices used to replace traditional music sets. In order to examine users' behavior on music streaming platforms, this study proposes an extended research model based on flow theory and investigates the relationship between flow experience and co-creation behavior. A partial least square methodology was employed to test the proposed model and corresponding hypotheses on data collected from 390 survey samples. The results showed that flow experience has a significant influence on users' co-creation behavior. Among the three antecedents, only perceived skill and perceived interactivity have the strongest effects on flow experience, while perceived control has little effect on flow experience. This study discusses some valuable theoretical implications and offers insights useful for both researchers and practitioners.
音乐流媒体平台最近已成为最新的创新音乐设备之一，用于替代传统音乐设备。为了研究用户在音乐流媒体平台上的行为，本研究基于流畅体验理论提出了一个扩展的研究模型，并调查了流畅体验与共同创造行为之间的关系。本研究采用偏最小二乘法对从 390 份调查样本中收集的数据进行了模型和假设检验。结果表明，流畅体验对用户的共同创造行为有显著影响。在三个前因中，只有感知技能和感知互动对流畅体验有最强的影响，而感知控制对流畅体验的影响较小。本研究讨论了一些有价值的理论意义，并为研究人员和从业者提供了有用的见解。
