Edmonson Alexis B, Clark Sean C, Ierulli Victoria K, Mulcahey Mary K
Tulane University School of Medicine, New Orleans, Louisiana, U.S.A.
Department of Orthopaedic Surgery & Rehabilitation, Loyola University Medical Center, Maywood, Illinois, U.S.A.
Arthrosc Sports Med Rehabil. 2023 Dec 30;6(1):100850. doi: 10.1016/j.asmr.2023.100850. eCollection 2024 Feb.
To determine the content posted by sports medicine orthopaedic surgeons on Instagram and Twitter and to evaluate the associated engagement.
Data were collected from sports medicine orthopaedic surgeons' Instagram profiles and Twitter profiles between December 2020 and June 2022. The median number of total number of likes, comments, and retweets was calculated. The content of posts from both platforms was divided into the following categories: personal life, research, patient testimony, day in the life, pathway to becoming a physician, clinical cases, medical facts, and team coverage.
Data from 71 Instagram profiles and 39 Twitter profiles were used in this study. A total of 1,193 posts were identified on Instagram and 1,284 posts were identified on Twitter. The personal life category had the greatest number of posts on Instagram (303, 25.4%), whereas the medical facts category had the greatest number of posts on Twitter (251, 19.5%). Pathway to becoming a physician had the greatest median number of likes on both Instagram (97.5, range 48-2,467) and Twitter (19, range 0-50) and the greatest median number of comments on Instagram at 16 (range 1-203). The team coverage category on Instagram had the greatest percentage of likes per follower at 9.9%. A significantly greater percentage of orthopaedic surgeons posted about day in the life content, medical facts, and research on Twitter in comparison with Instagram. Instagram resulted in significantly more social media engagement than Twitter in all 8 categories ( < .05).
Instagram resulted in significantly more social media engagement across all categories in comparison with Twitter with team coverage, personal life, and pathway to becoming a physician being the most popular categories.
The information learned in this study may help sports surgeons understand how they may best utilize social media to engage with others and enhance their clinical practice.
确定运动医学骨科医生在照片墙（Instagram）和推特（Twitter）上发布的内容，并评估相关的互动情况。
收集2020年12月至2022年6月期间运动医学骨科医生的照片墙资料和推特资料。计算点赞、评论和转发总数的中位数。两个平台上的帖子内容分为以下几类：个人生活、研究、患者证言、日常生活、成为医生的途径、临床病例、医学事实和团队报道。
本研究使用了来自71个照片墙资料和39个推特资料的数据。在照片墙上共识别出1193条帖子，在推特上识别出1284条帖子。个人生活类别在照片墙上的帖子数量最多（303条，25.4%），而医学事实类别在推特上的帖子数量最多（251条，19.5%）。成为医生的途径在照片墙（中位数为97.5，范围为48 - 2467）和推特（中位数为19，范围为0 - 50）上的点赞中位数最高，在照片墙上的评论中位数最高，为16条（范围为1 - 203）。照片墙上团队报道类别的每个关注者点赞百分比最高，为9.9%。与照片墙相比，骨科医生在推特上发布关于日常生活内容、医学事实和研究的比例显著更高。在所有8个类别中，照片墙带来的社交媒体互动明显多于推特（P < .05）。
与推特相比，照片墙在所有类别中带来的社交媒体互动明显更多，其中团队报道、个人生活和成为医生的途径是最受欢迎的类别。
本研究中获得的信息可能有助于运动外科医生了解如何最好地利用社交媒体与他人互动并提升他们的临床实践。
