Wang Cindy X, Kale Nisha, Miskimin Cadence, Mulcahey Mary K
Tulane University.
Orthop Rev (Pavia). 2021 May 29;13(2):24443. doi: 10.52965/001c.24443. eCollection 2021.
Instagram and Twitter are two of the most popular social media platforms today. Beyond social communication, these platforms also have the potential to enhance medical education by providing early exposure and mentorship to students and residents in training. The purpose of this study was 1) to investigate orthopaedic surgery related content posted on Instagram and Twitter 2) to analyze who posts orthopaedic surgery related content and 3) to better understand how social media may be used to supplement medical education and exposure for students interested in orthopaedics.
Three hashtags, #Orthopedics, #OrthopedicSurgery, and #OrthopedicSurgeon were searched on Instagram and Twitter from March 8 to March 18, 2020. Posts on both platforms were analyzed for the hashtag used, number of likes, source type (e.g. physician, company promoting a product), and type of post (e.g. advertisement, educational). Descriptive statistics were used to analyze the results.
This study was performed at the Tulane University School of Medicine, New Orleans, LA, by medical students, with guidance and supervision from faculty in the Tulane University Department of Orthopaedics.
Data was collected from 212 (47.2%) Instagram and 237 (52.8%) Twitter posts over a 10-day period. Significantly more Instagram posts used the hashtags #Orthopedicsurgeon and #Orthopedicsurgery (P<.001), while more Twitter posts used the hashtag #Orthopedics (72.0% P<.001). Companies using these hashtags posted more frequently on Twitter than Instagram (P<.001), while a higher number of physicians, orthopaedic practices, and personal accounts utilized Instagram (P<.001). There was significantly more advertising content on Twitter (P<.001), while Instagram included more personal anecdotes, medical imaging and procedures (P<.001).
This study demonstrated that content related to orthopaedic surgery is regularly posted on both Instagram and Twitter. Instagram is a visually driven platform that more frequently posted educational and personal content from medical professionals and individuals, while Twitter predominantly published advertisements from companies and orthopaedic practices. The current use of Instagram may make it better suited for providing information and early exposure to medical students interested in the field.
III.
照片墙（Instagram）和推特（Twitter）是当今最受欢迎的两个社交媒体平台。除社交交流外，这些平台还具有通过让学生和住院医师在培训中尽早接触相关内容并获得指导来加强医学教育的潜力。本研究的目的是：1）调查照片墙和推特上发布的与骨科手术相关的内容；2）分析发布骨科手术相关内容的人员；3）更好地了解社交媒体如何用于补充对骨科感兴趣的学生的医学教育和接触机会。
于2020年3月8日至3月18日在照片墙和推特上搜索了三个主题标签：#骨科、#骨外科手术和#骨科医生。对两个平台上的帖子进行分析，内容包括使用的主题标签、点赞数、来源类型（如医生、推广产品的公司）以及帖子类型（如广告、教育类）。使用描述性统计分析结果。
本研究由 Tulane 大学医学院的医学生在 Tulane 大学骨科系教师的指导和监督下，于路易斯安那州新奥尔良市进行。
在为期10天的时间里，从212条（47.2%）照片墙帖子和237条（52.8%）推特帖子中收集了数据。照片墙帖子中使用#骨科医生和#骨外科手术主题标签的明显更多（P<0.001），而推特帖子中使用#骨科主题标签的更多（72.0%，P<0.001）。使用这些主题标签的公司在推特上发布的频率高于照片墙（P<0.001），而更多的医生、骨科医疗机构和个人账户使用照片墙（P<0.001）。推特上的广告内容明显更多（P<0.001），而照片墙包含更多个人轶事、医学影像和手术内容（P<0.001）。
本研究表明，与骨科手术相关的内容在照片墙和推特上均有定期发布。照片墙是一个视觉驱动的平台，更频繁地发布来自医学专业人员和个人的教育及个人内容，而推特主要发布来自公司和骨科医疗机构的广告。照片墙目前的使用情况可能使其更适合为对该领域感兴趣的医学生提供信息和早期接触机会。
三级
