School of Journalism and Communication, Huaqiao University, Xiamen, China.
Front Public Health. 2024 May 9;12:1359362. doi: 10.3389/fpubh.2024.1359362. eCollection 2024.
Non-remunerated blood donation is the main approach for various medical institutions to get the source of blood supply, but the blood supply shortage is still a problem in today's society. Social media has become the main approach of information acquisition for youth groups nowadays, and the information on social media will have an impact on people's behavioral decisions. The objective of this study was therefore to investigate the correlation between social media exposure to relevant information about blood donation and the willingness of youths to donate blood.
We collected data from 455 questionnaires through an online questionnaire and structural equation modeling was constructed for validation. Data were analyzed for reliability, validity, and demographic differences using IBM-SPSS 26.0, and IBM-SPSS-AMOS 26.0 was used for model fit analysis and path analysis.
The results of the study showed that there was a positive correlation between social media exposure to relevant blood donation information and willingness to donate blood ( = 0.262, < 0.001), altruism ( = 0.203, < 0.001) and self-efficacy ( = 0.170, < 0.001). While there was also a positive correlation between attitude toward blood donation and self-efficacy ( = 0.560, < 0.001), there was no positive correlation between it and willingness to donate blood ( = -0.180, = 0.786). There was also a positive correlation between altruism and willingness to donate blood ( = 0.150, < 0.05) and attitude toward blood donation ( = 0.150, < 0.001). Similarly, there was a positive correlation between self-efficacy and willingness to donate blood ( = 0.371, < 0.001).
Exposure to more information related to blood donation on social media can increase the willingness of the youth population to donate blood, while exposure to information related to altruism and self-efficacy on social media can also enhance young people's attitudes toward blood donation, while further strengthening their willingness to donate.
非报酬性献血是各医疗机构获取血源的主要途径，但在当今社会，血液供应短缺仍是一个问题。社交媒体已成为当今青年群体获取信息的主要途径，社交媒体上的信息会对人们的行为决策产生影响。因此，本研究旨在探讨社交媒体上接触到的与献血相关信息与青年献血意愿之间的相关性。
我们通过在线问卷收集了 455 份问卷的数据，并通过结构方程模型进行了验证。使用 IBM-SPSS 26.0 对数据进行可靠性、有效性和人口统计学差异分析，使用 IBM-SPSS-AMOS 26.0 进行模型拟合分析和路径分析。
研究结果表明，社交媒体上接触到的与献血相关信息与献血意愿（ = 0.262， < 0.001）、利他主义（ = 0.203， < 0.001）和自我效能感（ = 0.170， < 0.001）呈正相关。同时，献血态度与自我效能感（ = 0.560， < 0.001）呈正相关，与献血意愿（ = -0.180， = 0.786）无正相关。利他主义与献血意愿（ = 0.150， < 0.05）和献血态度（ = 0.150， < 0.001）呈正相关。同样，自我效能感与献血意愿（ = 0.371， < 0.001）呈正相关。
社交媒体上接触到更多与献血相关的信息可以增加青年人群的献血意愿，而社交媒体上接触到与利他主义和自我效能感相关的信息也可以增强年轻人对献血的态度，同时进一步增强他们的献血意愿。
