Henson-Garcia Mike, Malthaner Lauren Q, Jetelina Katelyn K, Mackert Michael, Allicock Marlyn, McKay Sandra
Department of Health Promotion and Behavioral Sciences, University of Texas Health Science Center at Houston (UTHealth Houston), School of Public Health, Dallas Regional Campus, Dallas, TX, USA.
McGovern Medical School, University of Texas Health Science Center at Houston (UTHealth Houston), Houston, TX, USA.
Psychol Rep. 2025 Feb;128(1):389-415. doi: 10.1177/00332941241256880. Epub 2024 May 31.
Firearm injury is a major yet understudied public health issue in the U.S. This qualitative study explored firearm retailers' perspectives to inform messaging and communication approaches to promote firearm safety among the gun owning population. Semi-structured interviews were conducted with 17 retailers at a single gun shop in Texas. Thematic analysis identified key themes related to (1) audience segmentation, (2) appropriate use of language, and (3) trusted messengers and modalities for the communication of firearm safety information. This formative work provides practical insights to optimize public health messaging in this arena and ultimately reduce firearm injuries. Overall, this study provides valuable insights to guide the development and implementation of evidence-based, social marketing efforts aiming to promote firearm safety across various gun-owning audiences.
在美国，枪支伤害是一个重大但研究不足的公共卫生问题。这项定性研究探讨了枪支零售商的观点，以为在枪支拥有者群体中促进枪支安全的信息传递和沟通方式提供参考。在得克萨斯州的一家单一枪支商店对17名零售商进行了半结构化访谈。主题分析确定了与以下方面相关的关键主题：（1）受众细分；（2）语言的恰当使用；（3）枪支安全信息传播的可信信使和方式。这项形成性工作为优化该领域的公共卫生信息提供了实际见解，并最终减少枪支伤害。总体而言，本研究提供了宝贵的见解，以指导旨在促进不同枪支拥有者受众的枪支安全的循证社会营销努力的制定和实施。
