Stan Richards School of Advertising and Public Relations, The University of Texas at Austin, Austin, TX, United States.
Center for Health Communication, The University of Texas at Austin, Austin, TX, United States.
JMIR Mhealth Uhealth. 2021 Aug 17;9(8):e25425. doi: 10.2196/25425.
Health communication campaigns often suffer from the shortcomings of a limited budget and limited reach, resulting in a limited impact. This paper suggests a shift of these campaigns to audience-centered communication platforms-particularly, apps on mobile phones. By using a common platform, multiple interventions and campaigns can combine resources and increase user engagement, resulting in a larger impact on health behavior. Given the widespread use of mobile phones, mobile apps can be an effective and efficient tool to provide health interventions. One such platform is Father's Playbook, a mobile app designed to encourage men to be more involved during their partner's pregnancy. Health campaigns and interventions looking to reach expectant fathers can use Father's Playbook as a vehicle for their messages.
健康传播活动常常受到预算有限和传播范围有限的限制，导致影响有限。本文建议将这些活动转移到以受众为中心的传播平台上——特别是手机上的应用程序。通过使用通用平台，多种干预措施和活动可以整合资源并提高用户参与度，从而对健康行为产生更大的影响。鉴于手机的广泛使用，移动应用程序可以成为提供健康干预的有效和高效工具。其中一个平台是“父亲手册”，这是一个旨在鼓励男性在伴侣怀孕期间更多参与的手机应用程序。希望接触准父亲的健康传播活动和干预措施可以将“父亲手册”作为其信息的载体。
