Reeck Crystal, LaBar Kevin S
Fox School of Business, Temple University, Philadelphia, PA, USA.
Department of Psychology & Neuroscience, Duke University, Durham, NC, USA.
Cogn Emot. 2024 Dec;38(8):1368-1375. doi: 10.1080/02699931.2024.2357847. Epub 2024 Jun 4.
Whereas the influence of regret on decision making is well-established, it remains unclear whether emotion regulation may modulate both the affective experience of regret and its influence on decisions. To examine this question, participants made decisions about options involving uncertainty using two different, instructed emotion regulation strategies. In one case, they were instructed to treat each choice individually, while in the other they were encouraged to treat a series of decisions as a portfolio. The present experiment demonstrates that approaching a series of decisions as a portfolio led to less extreme affective reactions to outcomes and lowered physiological arousal levels compared to focusing on each decision in isolation. However, the different emotion regulation strategies did not alter the influence of anticipatory regret on choices. The results indicate that these different emotion regulation strategies can be used to alter the experience of regret. These findings support a role for cognitive strategies in mitigating the affective experience of regret and suggest a means to encourage consumer welfare.
尽管后悔对决策的影响已得到充分证实，但情绪调节是否能调节后悔的情感体验及其对决策的影响仍不清楚。为了研究这个问题，参与者使用两种不同的、指导的情绪调节策略对涉及不确定性的选项做出决策。在一种情况下，他们被指导单独对待每个选择，而在另一种情况下，他们被鼓励将一系列决策视为一个投资组合。本实验表明，与孤立地关注每个决策相比，将一系列决策视为一个投资组合会导致对结果的情感反应不那么极端，并降低生理唤醒水平。然而，不同的情绪调节策略并没有改变预期后悔对选择的影响。结果表明，这些不同的情绪调节策略可用于改变后悔的体验。这些发现支持了认知策略在减轻后悔情感体验方面的作用，并提出了一种促进消费者福利的方法。
