Oak Ridge Institute for Science and Education, ORISE Fellow, Oak Ridge, TN, United States; Division of Injury Prevention, National Center for Injury Prevention and Control, Centers for Disease Control and Prevention, Atlanta, GA, United States.
Division of Injury Prevention, National Center for Injury Prevention and Control, Centers for Disease Control and Prevention, Atlanta, GA, United States.
J Safety Res. 2024 Jun;89:354-360. doi: 10.1016/j.jsr.2024.03.001. Epub 2024 Apr 6.
Age-related changes (e.g., cognitive, physiologic) can affect an individual's mobility and increase risks for falls and motor-vehicle crashes, which are leading causes of injuries and injury deaths among older Americans. To address this issue, CDC developed MyMobility Plan (MMP) products to help older adults make plans to reduce injury risks and promote safe mobility. In 2019, MMP products were disseminated to older adults and partner organizations. Dissemination strategies consisted of digital and print distribution and partner outreach.
To assess dissemination efforts, a process (or implementation) evaluation was conducted from January to June 2019. Data were collected for 17 indicators (e.g., counts of webpage visits, product downloads, social media posts). Key informant interviews were conducted with partners, and qualitative analyses of interview data were undertaken to identify key themes related to their dissemination experiences.
Findings showed the dissemination resulted in 13,425 product downloads and print copy orders and reached almost 155,000 individuals through email subscriber lists, websites, webinars, and presentations. It is unknown what proportion of these individuals were older adults. Social media metrics were higher than expected, and 58 partners promoted products within their networks. Partner interviews emphasized the need for guidance on dissemination, collaboration with local partners, and integration of the products within a program model to ensure broader reach to and use by older adults.
The evaluation of the dissemination campaign identified strategies that were successful in creating exposure to the MMP and others that could improve reach in the future. Those strategies include meaningful and early partner engagement for dissemination.
Building in evaluation from the start can facilitate development of appropriate data collection measures to assess project success. Engaging partners as active disseminators in the planning stages can help increase the reach of public health tools and resources.
年龄相关的变化（如认知、生理）会影响个体的活动能力，增加其跌倒和机动车事故的风险，而这些是导致美国老年人受伤和死亡的主要原因。为了解决这个问题，疾病预防控制中心（CDC）开发了 MyMobility Plan（MMP）产品，以帮助老年人制定计划，降低受伤风险，促进安全出行。2019 年，MMP 产品向老年人和合作伙伴组织分发。传播策略包括数字和印刷品分发以及合作伙伴外联。
为了评估传播工作，从 2019 年 1 月至 6 月进行了一项过程（或实施）评估。收集了 17 个指标的数据（例如，网页访问量、产品下载量、社交媒体帖子）。对合作伙伴进行了关键知情人访谈，并对访谈数据进行了定性分析，以确定与其传播经验相关的关键主题。
调查结果表明，传播活动共产生了 13425 次产品下载和印刷品订单，通过电子邮件订阅列表、网站、网络研讨会和演示文稿，接触到了近 155000 人。这些人中老年人的比例尚不清楚。社交媒体指标高于预期，58 个合作伙伴在其网络中推广产品。合作伙伴访谈强调需要在传播方面提供指导，与当地合作伙伴合作，并将产品纳入项目模型，以确保更广泛地接触和使用老年人。
传播活动的评估确定了一些策略，这些策略成功地提高了 MMP 的知名度，而其他策略则可以提高未来的传播效果。这些策略包括在传播过程中进行有意义的、早期的合作伙伴参与。
从一开始就进行评估可以促进开发适当的数据收集措施，以评估项目的成功。在规划阶段让合作伙伴作为积极的传播者参与进来，可以帮助提高公共卫生工具和资源的覆盖面。
