Axinn William G, Wagner James, Couper Mick, Crawford Scott
Survey Research Center, Institute for Social Research, University of Michigan, P.O. Box 1248, Ann Arbor, MI 48106.
SoundRocket, 950 Victors Way #50, Ann Arbor, MI 48108.
Sociol Methods Res. 2023 Nov;52(4):1916-1946. doi: 10.1177/00491241211031270. Epub 2021 Jul 30.
Responsive survey design is a technique aimed at improving the efficiency or quality of surveys by using incoming data from the field to make design changes. The technique was pioneered on large national surveys, but the tools can also be applied on the smaller-scale surveys most commonly used by sociologists. We demonstrate responsive survey design in a small-scale, list-based sample survey of students on the topic of sexual misconduct. We investigate the impact of individual incentive levels and a two-phase responsive design with changes to mode of contact as approaches for limiting the potential of nonresponse bias in data from such surveys. Our analyses demonstrate that a two-phase design introducing telephone and face-to-face reminders to complete the survey can produce stronger change in response rates and characteristics of those who respond than higher incentive levels. These findings offer tools for sociologists designing smaller-scale surveys of special populations or sensitive topics.
响应式调查设计是一种旨在通过利用来自实地的传入数据进行设计更改来提高调查效率或质量的技术。该技术最初应用于大型全国性调查，但这些工具也可应用于社会学家最常用的小规模调查。我们在一项关于性不当行为主题的小规模、基于列表的学生样本调查中展示了响应式调查设计。我们研究了个体激励水平和两阶段响应式设计（改变联系方式）作为限制此类调查数据中无回应偏差可能性的方法的影响。我们的分析表明，引入电话和面对面提醒以完成调查的两阶段设计比更高的激励水平能在回应率和回应者特征方面产生更大的变化。这些发现为社会学家设计针对特殊人群或敏感主题的小规模调查提供了工具。
