She Linwei, Wang Zhiguo, Tao Xiaohui, Lai Liqi
International Business School, Jinan University, Zhuhai 519070, China.
Network and Educational Technology Center, Jinan University, Guangzhou 510632, China.
Behav Sci (Basel). 2024 Jul 2;14(7):560. doi: 10.3390/bs14070560.
This study explores the learning effects of color cues in video lectures and their underlying mechanisms. With the rapid growth of online education, lifelong learning, and blended learning, video lectures have become integral to teaching and learning. Color, a crucial element in visual design, directs attention, organizes content, and integrates information. Evaluating 78 college students, we assessed learning performance by comparing video content with no-color, single-color, and multi-color cues using eye-tracking technology and cognitive load scales. Results indicate that students viewing videos with color cues demonstrated better retention and transfer test performance, while absence or excess of color cues increased cognitive load. These findings have practical implications for video producers and provide a theoretical foundation for enhancing learners' viewing experience and overall effectiveness. This study not only offers an in-depth analysis of color cue utilization in video lectures, highlighting their positive impact on learning outcomes but also introduces fresh perspectives for educational technology and cognitive psychology research. Future investigations should consider color cue effects in diverse cultural contexts and subject areas, exploring varied strategies to optimize the learning experience.
本研究探讨了视频讲座中颜色线索的学习效果及其潜在机制。随着在线教育、终身学习和混合学习的迅速发展，视频讲座已成为教学中不可或缺的一部分。颜色作为视觉设计中的一个关键元素，能够引导注意力、组织内容并整合信息。我们对78名大学生进行了评估，通过使用眼动追踪技术和认知负荷量表，比较了无颜色、单一颜色和多颜色线索的视频内容，以此来评估学习表现。结果表明，观看带有颜色线索视频的学生在记忆和迁移测试中表现更佳，而缺乏或过多的颜色线索则会增加认知负荷。这些发现对视频制作者具有实际意义，并为提升学习者的观看体验和整体效果提供了理论基础。本研究不仅深入分析了视频讲座中颜色线索的运用情况，突出了它们对学习成果的积极影响，还为教育技术和认知心理学研究引入了新的视角。未来的研究应考虑不同文化背景和学科领域中的颜色线索效应，探索各种优化学习体验的策略。
