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抗疫措施对住宿业表现的影响。

The impact of anti-COVID measures on accommodation performance.

作者信息

Šťastná Milada, Ryglová Kateřina, Vaishar Antonín, Králíková Andrea

机构信息

Department of Applied and Landscape Ecology, Mendel University in Brno, Brno, South Moravian Region, 61300, Czech Republic.

Department of Marketing and Trade, Mendel University in Brno, Brno, South Moravian Region, 61300, Czech Republic.

出版信息

Open Res Eur. 2024 Jul 29;4:40. doi: 10.12688/openreseurope.16566.2. eCollection 2024.

Abstract

BACKGROUND

This article analyses mass accommodation facilities to examine the development of Czech tourism during the COVID-19 pandemic of 2020 and 2021.

METHODS

The questionnaire survey was carried out in March 2021 in mass accommodation facilities. 131 responses were received from hotels and guesthouses throughout Czechia, which represents a return rate of 20%. Data were processed using Pearson's chi-square test to determine the effect of changes in facility type and category, quality, location, and primary focus before the outbreak of the pandemic. A statistical analysis of data on overnight stays was also used with data from the public database of the Czech Statistical Office.

RESULTS

The study confirmed the increasing importance of domestic tourism and the greater sensitivity of destinations dependent on foreign tourists. Future strategies should be associated with destination rather than corporate management. The challenges are linked to the strengthening of environmentally friendly and sustainable tourism. To what extent the post-covid situation will return to the original model and to what extent it will at least partially reflect the changes that took place during the crisis period is a question for future research.

CONCLUSIONS

Moving from operational to strategic measures would be advisable.

摘要

背景

本文分析了大规模住宿设施,以考察捷克旅游业在2020年和2021年新冠疫情期间的发展情况。

方法

2021年3月对大规模住宿设施进行了问卷调查。从捷克各地的酒店和民宿收到了131份回复,回复率为20%。使用皮尔逊卡方检验对数据进行处理,以确定设施类型和类别、质量、位置以及疫情爆发前的主要关注点变化的影响。还将过夜住宿数据的统计分析与捷克统计局公共数据库中的数据结合使用。

结果

该研究证实了国内旅游的重要性日益增加,以及依赖外国游客的目的地更为敏感。未来战略应与目的地管理而非企业管理相关联。挑战与加强环境友好型和可持续旅游业有关。新冠疫情后的情况将在多大程度上回归原来的模式,又将在多大程度上至少部分反映危机期间发生的变化,这是未来研究的一个问题。

结论

从运营措施转向战略措施是可取的。

https://cdn.ncbi.nlm.nih.gov/pmc/blobs/f532/11325135/998af0d0b6dd/openreseurope-4-19699-g0000.jpg

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