Department of Obstetrics & Gynaecology, Command Hospital Kolkata, Kolkata, India.
Department of Global Health, Koç University Graduate School of Health Sciences, Istanbul, Turkey.
JMIR Med Educ. 2024 Aug 14;10:e45291. doi: 10.2196/45291.
Official conference hashtags are commonly used to promote tweeting and social media engagement. The reach and impact of introducing a new hashtag during an oncology conference have yet to be studied. The American Society of Clinical Oncology (ASCO) conducts an annual global meeting, which was entirely virtual due to the COVID-19 pandemic in 2020 and 2021.
This study aimed to assess the reach and impact (in the form of vertices and edges generated) and X (formerly Twitter) activity of the new hashtags #goASCO20 and #goASCO21 in the ASCO 2020 and 2021 virtual conferences.
New hashtags (#goASCO20 and #goASCO21) were created for the ASCO virtual conferences in 2020 and 2021 to help focus gynecologic oncology discussion at the ASCO meetings. Data were retrieved using these hashtags (#goASCO20 for 2020 and #goASCO21 for 2021). A social network analysis was performed using the NodeXL software application.
The hashtags #goASCO20 and #goASCO21 had similar impacts on the social network. Analysis of the reach and impact of the individual hashtags found #goASCO20 to have 150 vertices and 2519 total edges and #goASCO20 to have 174 vertices and 2062 total edges. Mentions and tweets between 2020 and 2021 were also similar. The circles representing different users were spatially arranged in a more balanced way in 2021. Tweets using the #goASCO21 hashtag received significantly more responses than tweets using #goASCO20 (75 times in 2020 vs 360 times in 2021; z value=16.63 and P<.001). This indicates increased engagement in the subsequent year.
Introducing a gynecologic oncology specialty-specific hashtag (#goASCO20 and #goASCO21) that is related but different from the official conference hashtag (#ASCO20 and #ASCO21) helped facilitate discussion on topics of interest to gynecologic oncologists during a virtual pan-oncology meeting. This impact was visible in the social network analysis.
官方会议标签通常用于促进推文和社交媒体互动。在肿瘤学会议上引入新标签的范围和影响尚未得到研究。美国临床肿瘤学会（ASCO）每年举办一次全球会议，由于 2020 年和 2021 年的 COVID-19 大流行，该会议完全是虚拟的。
本研究旨在评估新标签#goASCO20 和#goASCO21 在 2020 年和 2021 年 ASCO 虚拟会议中的覆盖范围和影响（以生成的顶点和边的形式）和 X（前身为 Twitter）活动。
为 2020 年和 2021 年的 ASCO 虚拟会议创建了新标签（#goASCO20 和#goASCO21），以帮助在 ASCO 会议上集中讨论妇科肿瘤学。使用这些标签（#goASCO20 用于 2020 年，#goASCO21 用于 2021 年）检索数据。使用 NodeXL 软件应用程序进行社会网络分析。
标签#goASCO20 和#goASCO21 对社交网络有类似的影响。对单个标签的覆盖范围和影响进行分析发现，#goASCO20 有 150 个顶点和 2519 条总边，#goASCO20 有 174 个顶点和 2062 条总边。2020 年和 2021 年之间的提及和推文也相似。代表不同用户的圆圈在 2021 年以更平衡的方式在空间上排列。使用#goASCO21 标签的推文收到的回复明显多于使用#goASCO20 的推文（2020 年 75 次，2021 年 360 次；z 值=16.63，P<.001）。这表明在随后的一年中参与度有所提高。
引入与官方会议标签（#ASCO20 和#ASCO21）相关但不同的妇科肿瘤学专业特定标签（#goASCO20 和#goASCO21）有助于在虚拟泛肿瘤会议上促进妇科肿瘤学家感兴趣的话题的讨论。这一影响在社会网络分析中可见一斑。
